MG Bedbank might be new in name to the Australian market, but the company has been operating behind the scenes here for years—supplying inventory to many major travel brands. With decades of experience, a vast directly contracted portfolio, and local leadership that understands agent pain points, its formal entry is pitched squarely at one goal: helping agents compete and earn.
Built for agents, not algorithms
With its proprietary JARVIS platform, MG Bedbank offers Australian agents access to over 350,000 global properties, including 5,500+ in Southeast Asia alone. The real value, according to General Manager James Whiting, lies in its agent-first approach.
“We’re not here to compete with agents—we’re here to help them win,” Whiting told Karryon.
“MG is a white-label product. It’s your brand, your booking, and your client.”
MG Bedbank doesn’t collect traveller data. It doesn’t upsell. And its vouchers are branded with the agent’s own details—giving consultants full control over the customer relationship.
Support that helps agents stand out from OTAs
One of the biggest bugbears for agents post-COVID? Long wait times for help.
MG Bedbank’s response: under-30-second support via WhatsApp, plus a locally prioritised phone line. It’s the kind of fast, expert help clients can’t get from OTAs—and it helps agents deliver the responsive, personalised service that keeps travellers coming back.
“Support is the thing that agents are really struggling with,” Whiting said.
“We’re well and truly staffed in that space to make sure we’re here when you need us.”
MG Bedbank also commits to proactive communication during disruptions. This responsiveness reinforces the value of using an agent—particularly when plans change and travellers need someone to step in and fix things fast.
“If there’s a volcanic cloud or cancellation risk, we won’t wait for agents to call us—we’ll get in touch first,” he added.
Commission, control and loyalty perks
MG’s system puts all pricing controls in the hands of the agent, including the ability to manage users, create stores, and generate branded receipts. Agents can work with net rates or apply a markup to standardise pricing across users and stores. MG charges the net amount, while all client-facing documents show the full rate—protecting agent margins.
The MG Friends loyalty program adds another layer of value—rewarding every booking with points agents can redeem for Visa gift cards, hotel stays and more. Whiting said the program is “flexible” and designed to “reward the individual agent—not just the business.”
Extra tools to sell smarter
From filtering by points of interest to viewing properties on live maps, the JARVIS platform helps agents find the right stay quickly. It also offers rich content especially for preferred properties in Southeast Asia.
MG Bedbank is also planning virtual hotel walk-throughs and famils to lesser-known destinations.
“We want agents to experience our depth of product firsthand,” Whiting told Karryon.
Support for groups and emerging agent needs
MG offers group booking capabilities for multi-room and multi-family travel—something increasingly in demand among Australian agents.
Whiting also noted a shift toward younger agents and newer agencies: “There’s a lot of fresh talent in market who want support, speed and flexibility. That’s what we’re built for.”
MG’s message to agents? They’re not just a supplier—they’re on your side.
Agents can register via https://www.mgbedbank.com/siteinfomgmt/registration/newagent.
KARRYON UNPACKS: This isn’t just another bedbank. MG is betting big on Aussie agents with a suite of tools and service built to boost control, commission and customer trust. The focus on support and flexibility makes it one to watch—especially for agents selling Southeast Asia.
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