AAT Kings Group has launched its Reconciliation Action Plan (RAP), reinforcing its long-standing commitment to building genuine relationships with Aboriginal and Torres Strait Islander communities across Australia.
Timed with National Reconciliation Week (27 May–3 June), AAT King’s new RAP represents a major step forward in the company’s journey to support a reconciled Australia, underpinned by the core pillars of Relationships, Respect, and Opportunities.
AAT Kings has a proud history of working alongside Aboriginal communities for over 50 years. Its new RAP formalises this legacy, setting out clear actions to foster cultural awareness, employment, and deeper community engagement on the lands where the company operates.
Ben Hall, CEO of AAT Kings Group, said the RAP marked a significant milestone for the business.
“We are thrilled to announce the launch of our Innovate Reconciliation Action Plan, a significant milestone in our journey towards reconciliation,” he said.
“Our RAP reflects our commitment to fostering strong, respectful relationships with Aboriginal and Torres Strait Islander peoples and supporting the cultural, social, and economic opportunities of these communities.
“At AAT Kings, we’re not just explorers of landscapes; we’re committed to exploring and understanding the cultures and histories that have shaped this country. We are excited to continue our work with Aboriginal and Torres Strait Islander partners, ensuring that these cultures are represented and celebrated within our business and for our guests.”
The company says its signature experiences will continue to provide travellers with authentic and immersive cultural encounters, connect guests with the stories and spirit of the Country, and ensure every journey is a meaningful discovery.
As more travel companies engage in meaningful reconciliation work, industry-wide collaboration is growing. A dedicated Reconciliation Action Plan Working Group, featuring travel businesses with formalised RAPs, meets regularly to share best practices, amplify Indigenous voices, and accelerate sector-wide impact.
Read more about the Tourism Reconciliation Industry Networking Group (RING) and its work here.
The Treadright Foundation
AAT Kings is part of The Travel Corporation (TTC), which established The TreadRight Foundation, its not-for-profit initiative with a singular mission to MAKE TRAVEL MATTER®. TreadRight supports community-based projects worldwide that safeguard the planet, people, and wildlife.
To date, the foundation has backed over 60 sustainable tourism projects across 26+ countries. In 2022, TTC became the first global tour operator with verified near-term, long-term, and net-zero targets. To support this journey to net zero, TreadRight has shifted its focus toward nature-based solutions and conservation projects aimed at protecting biodiversity and restoring the planet.
Current initiatives include Rainforest Rescue, Trees for Life’s Wild Pine Project, Project Vesta, GreenWave, Rainbow Railroad, and The Tourism Pathways Project.
To learn more about past and current work at TreadRight, visit TreadRight.org.
