The Travel Corporation (TTC) is stepping into an “exciting next chapter” for its touring and cruise divisions, revealing a global strategy aimed at driving growth, brand leadership and better support for trade partners worldwide.
Announced today, the new plan includes increased investment, expanded teams and upgraded tools, designed to create scale and streamline how agents access and sell TTC’s suite of tour and river cruise brands.
As part of the push, the company will double down on three key customer segments – youth (led by Contiki), mainstream (headed by Trafalgar) and luxury (driven by Uniworld and Luxury Gold) – with deeper brand clarity and customer focus across the board.
Movers + Shakers
One of the most significant changes is the addition of 24 new and redeployed roles, including an expanded on-road sales force, a brand-new inside sales team focused on new trade partnerships and more hands on deck in partner services.
There’s also a newly created sales marketing function to help drive demand and support trade activity.
In a move to centralise global sales while keeping local strategies in play, TTC has appointed Melissa DaSilva as Chief Sales Officer.
A retail travel veteran, DaSilva brings a strong trade-first mindset and deep industry insight to the top job. She’ll work closely with familiar faces: Andrew Young continues as SVP of Sales Oceania, while Scott Cleaver steps into a new global role as SVP Sales Operations – both under the leadership of TTC Oceania MD Toni Ambler.
“Our trade partners are critical to our success,” TTC Deputy CEO and Chief Sales Officer Da Silva said.
“This plan is about ensuring our brands are easier to sell, better supported, and more competitively positioned in every market.
“We’re investing in the systems, tools and partnerships that help our trade community grow with us.”
Trade tech
TTC’s trade-facing platforms are also in for a refresh, with new investment going into its Travel Agent Portal, APIs and white label solutions, all aimed at simplifying bookings.
“Our investment into technology, data and analytics will also enhance product innovation cycles based on global insights and market demand,” Uniworld CEO Ellen Bettridge said.
“The focus on product scale also extends to expansion of the river cruise fleet, including increased Uniworld capacity and new ships to be added to the newly launched Trafalgar River offering.”
In other news, The Travel Corporation recently released its 2024 Impact Report, highlighting transparent progress on sustainability, overtourism, emissions and community impact. Read more about that on Karryon here.
For more information on The Travel Corporation, visit www.ttc.com.
