Cruise line Celestyal has named Cameron Watling as its new marketing manager, effective immediately. Reporting to Anna Gregori, VP brand, marketing, PR and customer experience, Watling will be tasked with growing brand awareness and deepening engagement with both trade and consumer audiences.
Watling brings more than a decade of travel and lifestyle marketing experience to the role, including time as marketing and PR manager at Carnival Cruise Line. Prior to that, he held senior marketing positions at Millennium Hotels, Reebok and Adidas, where he delivered integrated brand campaigns across the UK and international markets.
His new position at Celestyal will centre on trade engagement and brand development, as the cruise line continues to position itself as a key player in the destination-led cruising segment.
A sign of global ambitions
The cruise line’s VP of brand, marketing, PR and customer experience, Anna Gregori, said the appointment aligned with the company’s international growth strategy.
“We are just getting started, and this appointment is testament to our ambitions as a global brand and leading force in immersive, destination-focused cruising,” she said.
“Cameron brings a wealth of experience, a real trade focus and sharp commercial acumen to our talented and growing team.”
Watling said he was pleased to join at a pivotal moment in the company’s growth journey.
“I’m absolutely thrilled to be joining Celestyal at such an exciting time. The welcome from the team has been incredibly warm and I’m looking forward to shaping and driving meaningful, creative marketing strategies that support the next chapter in Celestyal’s evolving journey,” he said.
What this means for trade
Watling’s background in both global lifestyle brands and cruise marketing positions him to work closely with the trade to sharpen Celestyal’s profile and support retail partners with targeted campaigns.
Agents can expect continued focus on brand visibility, tailored communications and tools designed to build customer confidence in the Celestyal product.
For trade resources, including marketing assets and product updates, agents can visit the Celestyal trade portal at www.celestyalcompass.com/au or call 1800 648 737.
KARRYON UNPACKS: This appointment signals Celestyal’s clear intent to build stronger trade partnerships while amplifying its position in the destination cruise market. With a leader who understands both lifestyle branding and cruise retail, the brand is investing in the kind of on-the-ground support agents can use to convert.
