The Vanuatu Tourism Office has just launched a fresh consumer campaign in Australia, encouraging travellers to explore Vanuatu through a new lens. Called ‘Adventure Passes’, the campaign positions the South Pacific archipelago as the ideal destination for adventure, culture and nature-based travel.
Running across digital, video, audio and social channels until 10 August, the campaign is expected to reach over 7 million Australians.
At its centre is a hub of limited-time travel deals, now live at vanuatu.travel/au/deals.
Building on its ‘Answer the Call of Vanuatu’ brand platform, the new promotion uses the concept of a boarding pass to symbolise a gateway to the many immersive experiences across Vanuatu’s 83 islands.

The initiative aims to boost visitation into late 2025 and beyond, reminding Australians that Vanuatu’s vibrant culture and spirit of adventure are just three hours from the East Coast.
“Following the earthquake in December 2024 we need to re-ignite interest in Vanuatu and confidence for Australians to visit,” VTO CEO Adela Issachar Aru said.
“Vanuatu’s Adventure Passes campaign is a warm welkam, highlighting the countless adventures that can be had on our 83 islands, from snorkelling among our abundant marine life on Efate, spectacular nature on Espiritu Santo or a short flight and stay on Tanna, home to Mount Yasur, the world’s most accessible active volcano.

“This campaign highlights both the memorable experiences that Vanuatu offers and the rich kastom and culture that resonates deeply with those who visit our shores. We have so many flights to Vanuatu, now is the time to book and come and see us. There are some amazing deals available right now.”
The campaign was developed in partnership with Sydney-based agency creative agency Apparent.
“Adventure Passes brings to life the incredible diversity of experiences across Vanuatu in a way that’s engaging and accessible,” Apparent Managing Director Suzy Smiley said.
“We’re proud to support the Vanuatu Tourism Office in sharing these stories and helping more Australians discover just how close and special Vanuatu really is.”
For more information about Vanuatu, visit www.vanuatu.travel/au.