TourRadar has launched a USD$1 million (around AUD$1.53 million) partner fund designed to support travel creators, guides and advisors by directly rewarding user-generated content, local expertise and community-led storytelling.
In addition, the organised adventure platform will host its first-ever Partner Trip for its most active contributors.
The fund launch follows the recent debut of TourRadar Moments, an in-app feature that allows travellers and creators to upload shortform videos and reels from real adventures, all linked to bookable tours.
With the new initiative, those contributors can earn cash, travel credits and perks by inspiring bookings and engagement.
These include professional travel agents, who can earn commission while booking trips for clients, and guides (the website states USD$315 on average per booking), who can join as an Ambassador or Advisor to grow their income.
TourRadar Co-Founder & CEO Travis Pittman said the fund reflects the company’s growing focus on community-powered content that promotes and converts.
“We’re shifting from relying just on marketing on traditional advertising platforms to driving people-powered momentum. [The fund] is about making sure the people driving inspiration every day are rewarded for it,” he said.
At launch, Pittman said the fund is already rewarding travellers, who are uploading their authentic content across more than 160 countries and meeting a growing demand from solo travellers seeking connection, inspiration and community-led recommendations.
The initiative is also fuelling a surge in shoulder season bookings and interest in off-the-beaten-path adventures.
“We’re building a long-term ecosystem where real stories create real bookings. And yes, there’s more coming, including what our partners love most: travel,” he said.
TourRadar will host its first-ever Partner Trip, an exclusive adventure packed with immersive experiences and hands-on workshops for the most engaged and active partners. More on the trip, including the destination, will be revealed soon.
Find out how the brand’s Agent Marketplace benefits advisors here.
For more info, head to tourradar.com
