Almost one-third of Australians (28%) now use AI to book holidays, up 73 per cent compared to 2024. But it’s not Gen Z driving the growth. Instead, artificial intelligence (AI) adoption among Boomers has more than doubled – up 106 per cent on last year.
Global fintech platform Ayden’s 2025 Hospitality & Travel Report shows Aussies are leaning on AI more than ever to plan and book getaways, from choosing travel destinations to locking in last-minute deals.
It tracks with other recent surveys of this Aussie behaviour shift of using AI to book holidays, highlighting the increased usage of AI tools to plan travel.
However, while this report found Baby Boomers have had a marked increase in AI adoption for booking holidays, like other surveys, digital natives Millennials and Gen Z still lead the usage of this tech.
In Australia, Gen Zers (49%) and Millennials (41%) are the most active users of AI for travel.
Across all age groups, 71 per cent say AI delivers faster inspiration than any other method, while 60 per cent of Boomers say it helps them cut through ad-heavy social media.
From itinerary planning to finding the perfect stay, AI is quickly becoming the tool of choice across generations.
AI impacts on hospitality and insights for advisors
It’s also changing how hospitality delivers on customer experience. Almost half of Australian hospitality businesses (47%) say AI-powered search tools will redefine booking behaviour in 2025 and beyond, while another 47 per cent believe automation that personalises guest experience will transform the industry.
However, as AI continues to change how Aussies plan and pay for travel, it’s also introduced new issues with 39 per cent of global accommodation providers saying they’ve seen a significant increase in payment fraud attempts in the last year as more bookings occur online.
Almost two-thirds (63%) say fragmented online and onsite payment systems are limiting their ability to deliver connected guest experiences – particularly among today’s savvy travellers who want fast, intuitive and secure interactions.
Adyen ANZ Country Manager Hayley Fisher said: “Across Australia, we’re seeing more hospitality businesses embedding AI across their digital platforms to personalise search, surface relevant experiences and inspire faster bookings.”
“With AI now central to travel planning, security can’t be an afterthought. Guests expect every interaction from discovery to payment to be effortless but also secure.
“The real power of AI is unlocked when it enhances the checkout too – by tailoring payment options based on customer preferences, speeding up authentication and spotting fraud before it impacts the guest. That’s what turns AI from a novelty into a competitive advantage,” she said.
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