Azamara Cruises will introduce a new ‘Discover What the Locals Know’ immersive program for the 2026-27 Mediterranean season, enhancing in-destination shore excursion offerings by experiencing each port like a local.
The small-ship luxury cruise line will allow travellers to discover destinations like a local on cruises across the 2026-2027 Mediterranean program, which includes access to culturally rich experiences.
These include intimate small-group excursions led by locals, exclusive entry to several European film festivals and artisan workshops, immersive culinary journeys showcasing traditional cuisine and privileged access to iconic cities during off-peak hours.
With the cruise line’s signature late nights and overnights, guests can explore at their own pace, enjoy seasonal traditions and connect with local communities.
Azamara Cruises CEO Dondra Ritzenthaler said: “Travel expectations are evolving with a growing desire for genuine, immersive experiences that go beyond the typical tourist view.”
“That’s what ‘Discover What the Locals Know’ offers: a reimagined approach to cruise travel that brings guests closer to the heart of each destination.
“Whether it’s walking the quiet waterfront in Gythion, Greece, or visiting the hillside village of Şirince, Turkey, these unscripted moments create lasting impressions, and Azamara is proud to make them possible.”
Other program highlights include attending the Festival dei Popoli documentary film event on the seven-night Best Of The Mediterranean Cruise: Florence, Genoa & Marseille cruise and tasting the first seasonal olive oil pressings in Santa Margherita on the eight-night Italy Intensive Cruise: Portofino, Florence & Porto Santo Stefano itinerary.
Passengers can also visit the Piazza del Duomo Market during the seven-night 2026 Christmas Cruise: Florence, Mahon & Palma itinerary during the cruise line’s inaugural Europe winter season.
‘Discover What the Locals Know’ sailings are now open for booking.
Find out more at azamara.com
