Julie King & Associates has appointed global tourism leader Nancy Steward as Director of Strategic Partnerships for the Destination Canada GSA account in Australia, bringing 15-plus years’ expertise to the role as well as firsthand experience living in Canada.
Steward joins Julie King & Associates and the Destination Canada Australia account after calling Canada home for 15 years, most recently serving as Senior Manager, Global Marketing & Strategic Partnership Initiatives at DC’s head office.
In this position, she was instrumental in advancing international partnerships and shaping the global travel trade strategy.

Her previous roles spanned expedition travel and hospitality, where she led international marketing initiatives with a focus on measurable impact.
Steward contributes more than 15 years’ tourism leadership experience to her new role and will lead some of the larger strategic partnerships, such as CommBank and David Jones, to name a few, working closely with Founder & CEO Julie King and the team.

Destination Canada GSA Managing Director Julie King said: “Throughout her career, Nancy has built a reputation for exceeding performance goals, fostering collaborative relationships, and delivering results that strengthen Canada’s position as a world-leading travel destination.”
“Her expertise spans multi-channel marketing, brand strategy, and partnership development across diverse global markets, including the US, where she led high-impact campaigns for Canada’s largest inbound market.
“[We] warmly welcome Nancy to the JKA | Destination Canada Australia team. We look forward to the expertise, energy, and strategic insight she brings to this new role,” King said.
Find out more here.