Norwegian Cruise Line Holdings (NCLH) has rolled out a new Loyalty Status Honoring Program, allowing guests to carry their hard-earned loyalty recognition across its three cruise brands.
From 15 October 2025, members of Norwegian’s Latitudes Rewards, Oceania Club and Regent’s Seven Seas Society will see their tier acknowledged at the closest equivalent level when sailing on a sister line. The program will operate on a per-cruise basis, meaning travellers can enjoy benefits whether they choose Norwegian Cruise Line, Oceania Cruises or Regent Seven Seas Cruises.
With 34 ships travelling to over 700 destinations, the move opens more doors for guests looking to try a different cruising style while keeping their loyalty intact. For some, that might mean switching from Norwegian’s contemporary ships to Oceania’s culinary-led voyages, or upgrading to Regent’s ultra-luxury, all-inclusive experiences.
NCLH says the new program is part of its “Charting the Course” strategy, designed to strengthen loyalty and encourage brand exploration. By honouring members across its portfolio, the company aims to reward repeat cruisers while giving them more reasons to sample the diversity of its fleet.
Highlights of the program include recognition across the three loyalty schemes, the reassurance of valued status no matter the brand, and access to a wider range of itineraries and experiences worldwide.
“We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands,” NCLH President and CEO Harry Sommer said.
“With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”
Guests can request loyalty status matching from today, with the first applicable cruises setting sail in October 2025.
Full details, including benefits, eligibility, and terms, are available via the loyalty program pages of Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.
In early September, Norwegian Cruise Line Holdings opened its brand-new Sydney office, a hub for nearly 200 people, embarking on a new chapter in APAC. Read more about that here.
