Intrepid Travel has confirmed Alexa Theofanou as its new Head of Marketing for Australia and New Zealand.
According to Intrepid, Theofanou brings substantial experience with well-known global brands and purpose-driven businesses, having held senior roles at Havaianas, Thankyou and Minor Figures.
She has also worked in sectors spanning sport, fast-moving consumer goods and the creative industries, most recently consulting with Studio Dive, a creative studio recognised for its innovative experiential campaigns.
“Alexa brings the perfect mix of global perspective, creative edge and purpose-driven experience to Intrepid,” Intrepid Travel ANZ General Manager Yvette Thompson stated.
We were impressed not only by her track record of growing brands but also by her ability to connect with communities through bold, values-led marketing.
“She’s a fantastic addition to our ANZ leadership team as we continue to expand our brand and impact across the region.”
Theofanou said she was looking forward to joining Intrepid at “such an exciting time in its journey”.
“Intrepid is not only an iconic brand in adventure travel but also a true leader in using business as a force for good,” she remarked.
“I look forward to working with the team to share that story with more travellers across Australia and New Zealand.”
The move follows Louise Laing’s promotion to Vice President of USA Marketing, part of a wider shake-up in the company’s global marketing leadership.
In September, Intrepid Travel took its sustainability message to one of the world’s biggest stages, making its debut at the United Nations General Assembly and Climate Week in New York City. Read more about that here.
For more info, visit www.intrepidtravel.com/au.
