Travelmarvel has rebooted its premium group touring brand identity, shifting the focus from destination-driven travel to travel that connects emotionally to better resonate with today’s experience-seeking traveller.
The new look and feel includes a refreshed logo and a new strapline: ‘Travelmarvel, My Style’ that reimagines the Aussie brand to focus on the modern traveller.
The new visual identity brings warmth, colour and energy to the brand, reflecting a more contemporary and inclusive spirit.
A refreshed first-person tone of voice speaks directly to travellers’ desire for freedom, spontaneity and connection, while messaging now centres around people-first storytelling, celebrating real moments and the joy of discovery.
Backed by APT Travel Group’s almost 100 years of experience, the company continues to offer premium group touring with iconic sightseeing, curated experiences and the freedom to explore.
CEO David Cox said the brand refresh builds on this foundation, introducing a modern identity that places ease, authenticity and joy at the heart of every journey.
“We’re not just changing how we look, we’re building on more than 30 years of success,” he said.
“This investment in the brand strengthens our position in the market and ensures we continue delivering premium travel that is thoughtfully curated, but always accessible.
“It’s a pivotal moment for Travelmarvel and one that will drive strong commercial outcomes as we cement the brand’s place as a leader in this category,” he said.
This evolution also marks the company’s renewed commitment to innovation and expansion, including its return to Egypt in 2026 with the launch of a brand-new river ship, Travelmarvel Sirius.
The new brand identity will be rolled out across its website, brochures, social media and onboard experiences.
Find out more at travelmarvel.com
