Webjet has unveiled the biggest brand transformation in its 27-year history with a bold new identity and expanded product verticals that go beyond airfares to reinforce its evolution from flight-focused OTA to fully fledged travel provider.
The rebrand includes a brand-new visual identity and website and the launch of its new ‘Go Anywhere’ brand platform and multichannel marketing campaign, aiming to be the first port of call for Aussies and Kiwis to book travel.
Its FY30 strategy plans to double total transaction value (TTV) by 2030, expanding its product verticals to capture more of the market.
Alongside bringing extended and new AI capability to international flights to help travellers get more value, the strategy doubles down on hotels, new static packages and the launch of tours.
The company is also leveraging its recent strategic acquisition of Locomote to introduce a fully developed end-to-end corporate booking platform with the launch of Webjet Business Travel.
The refresh follows Webjet Group’s demerger in September 2024, which opened new avenues to invest in growth and top-line expansion.
It included a survey of more than 3,500 people to understand travellers’ needs that highlighted the opportunities to modernise the brand and evolve its product offering beyond flights.
Webjet Group CEO & Managing Director Katrina Barry said: “Australians and New Zealanders have trusted Webjet for nearly three decades and this refresh is about strengthening that connection while reimagining what’s next.”
“Our research shows 74 per cent of Aussies and Kiwis want to book travel all in one place – their flight, hotel and experiences. It’s these insights that have underpinned our renewed focus on making travel planning effortless and to ensure Webjet is the first choice for travellers on every journey.
“And with expanded offerings across hotels, packages, business travel, tours and flights, we’re showcasing that we’re much more than the leader in flights – we’re your go-to local travel companion. Backed by world-class technology and a uniquely local touch, our goal is to deliver an experience that meets customer needs today while setting the standard for the future of travel.”
For more info, visit webjet.com.au
