Tourism Solomons has unveiled an innovative campaign inviting travel agents to help craft a tagline for the destination’s next round of advertising.
Launched under a ‘Let Your Imagination Set Sail — and Win!’ banner, the campaign opens the door for travel professionals to unleash their creativity and share what they believe captures the true spirit of the Solomon Islands.
The winning entry will see the chosen tagline take pride of place in the NTO’s next real-world destination marketing, in the process delivering the ultimate bragging rights to the creative travel professional behind it.
A tagio tumas to agents!
To celebrate their contribution, the winner will also receive a special prize pack as a heartfelt ‘Tagio Tumas’ for their effort.
Tourism Solomons Australia Trade Manager, Richard Skewes, who came up with the idea, said the concept was more than a competition and reinforces the critical role agents play in driving destination awareness and conversion.
“This is all about inviting the people who sell our destination every day to shape its story with us,” he said.
“Travel agents know exactly what inspires travellers to look beyond the usual, and no one is better placed to help us find a line that truly captures the magic of the Solomon Islands.”
“What makes this different is that we are asking them to speak for the destination.
“To the best of our knowledge, this is one of the first times a tourism office has actively opened the door to the travel trade to create a tagline.
“And while this is a one-off, who knows, if we really like what we see we might keep using it for a while.
“We’re excited to see the ideas flow.”
Entries are now open at https://enterhere.net/solomon-islands-tagline/ and close at COB on 21 October 2025.
KARRYON UNPACKS: By putting creative power in the hands of agents, Tourism Solomons is deepening trade engagement and brand connection. It’s a smart way to harness on-the-ground insights and turn seller passion into storytelling that resonates with real travellers.
