With 12 professional teams – including basketball, baseball, and American football – it’s no surprise Los Angeles is celebrated as the Sports Capital of the World, hosting thrilling sporting events year-round. Watch the new LA Tourism sports webinar to learn all the facts, discover how to convert stats into sales, and be in with a shot to win LA goodies and gift cards!!
“Los Angeles truly is the Sports Capital of the World — where passion, culture, and community collide in every game, match, and moment,” said Craig Gibbons, Regional Vice President, Asia Pacific, Los Angeles Tourism. “From iconic venues like Dodger Stadium and SoFi Stadium to global events such as the FIFA World Cup 26™, Super Bowl 2027 and LA28 Olympics, the city’s sporting energy is unmatched. We’re excited to help our trade partners tap into that spirit, turning LA’s year-round sports calendar into unforgettable travel experiences for their clients.”
Sports tourism is almost as big as SoFi Stadium, the largest stadium in the NFL, able to host over 100,000 fans at one time.
With more professional teams than any other US city – there’s even soccer, ice hockey, and cricket – it pays to know how to weave the city’s incredible sporting events, state-of-the-art stadiums and arenas, and everyday sports activities into your clients’ itineraries.
What’s on the webinar?
Join host Kat Brown from Los Angeles Tourism and special guest Alex Brennan from Sports Where I Am, for a 30-minute deep-dive into the array of sports experiences on offer across the City of Angels.
You’ll learn about the many sporting events on the calendar, including the city’s regular season games and everyday sporting activities. Kat also touches on the upcoming big events, like the 2026 FIFA World Cup and Super Bowl 2027, plus the epic 2028 Summer Olympics and Paralympics!
Of course, sporting fans aren’t only into the big events; they love the LA-famous matches, the games, the bouts, and the challenges, too.
When you know things like when the LA Rams NFL season is, or when the Los Angeles Sparks (women’s basketball powerhouses) are set to dominate, you can easily match your client’s interests and passions with an event or two, enhancing their SoCal trip.
As you’ll find out in the webinar, it’s not only securing game tickets that makes you your client’s hero, but the iconic Americana that occurs during any event. Like eating nachos out of a helmet at Dodgers Stadium. Or joining the crowd in a bellowing, rip-roaring song. It’s a vibe.
Beyond the games
Even if there isn’t a game on, stadium and arena tours still dial up the excitement. For example, the brand-new home of the LA Clippers basketball team, Intuit Dome, offers a behind-the-scenes tour through the locker rooms and the famous player tunnel.
Maybe your clients have a dream of a sporting moment, like kicking a field goal or throwing a pass? Find out how they can live them out at SoFi Stadium!
Then there are the sporting activities every traveller can join. Like running the Los Angeles Marathon or hiking the Santa Monica Mountains. Or taking a Zen-like yoga class on Manhattan beach, then teeing off at one of the city’s 20 public golf courses.
There’s also, of course, those famous sporting bars where the atmosphere is as electric as the stadium on game day. Tom’s Watch Bar and 33 Taps DLTA are top spots, as well as Barney’s Beanery, an LA institution since 1920!
Sell & earn LA sports
Alex Brennan from Sports Where I Am is an avid sports fan and has all the tips to enable you to confidently book Los Angeles sports tickets, earning commission as you go.
Brennan shares, “Pick any month of the year, and you’ll find regular season games”. The webinar also reveals where to base your clients for any sporting activities, including hotels near stadiums.
Watch the LA Thriving Sports Scene webinar to wow your clients with your ability to build a Los Angeles itinerary aligned with their interests and passions – and learn how to secure tickets to events and experiences they’ve always wanted to attend!
Watch & win
Not only will you gain incredible insights into the city’s many live sporting experiences and activities, but you could also win an LA Lakers jersey plus a $100 gift card, or one of two runner-up prizes, each including an LA sports gift pack plus a $50 gift card.
Entry is easier than buying a hot dog from your stadium seat (an effortless task). Simply:
That’s it!
Thirty minutes of your day could convert to a lifetime of bonus sales, and the kind of prize that grown men would trade their favourite sneakers for.
Learn more
Besides watching the webinar and completing this effortless 1-minute entry form, you can also check out more LA sporting intel on the Discover Los Angeles event page.
Use the sports tab to find gems like when the LA Rams are playing, the dates the US Women’s Open Championships kick off, and how to get tickets to the college games that offer an affordable entry to experience the thrilling atmosphere of an American sports game.
Register on Discover Los Angeles Travel Trade for additional support, including itineraries, social media assets, and to sign up for their newsletter so you don’t miss a thing.
This article is brought to you by Los Angeles Tourism.
