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Movers + Shakers: Just You announces Natalie Chappell as its first Australian representative

UK-headquartered specialist solo travel operator Just You has added Natalie Chappell as Senior Key Account Manager, marking its first local team member appointment after the announcement earlier this week of the brand’s entry into the Australian market.

UK-headquartered specialist solo travel operator Just You has added Natalie Chappell as Senior Key Account Manager, marking its first local team member appointment after the announcement earlier this week of the brand’s entry into the Australian market.

Effective immediately, Melbourne-based Chappell will provide support for local trade partners and help establish the brand in Australia as it seeks to capitalise on demand for solo travel experiences.

Part of the G Adventures group of brands (known as G Touring in the UK), Just You launched its dedicated solo travel product in Australia in November 2025, offering an escorted tour range exclusively for solo travellers.

Lake Bled in Slovenia.
Solo travel in Slovenia.

She brings more than 15 years’ travel industry experience to the new role, including eight years at Corporate Travel Management (CTM) and various sales and operations positions at Gray Dawes Travel and Flight Centre Travel Group.

Her most recent position at CTM was Head of Operations for Victoria, where she drove business efficiencies, lifted customer service, improved team culture and nurtured relationships with clients and partners.

Just You trade sales director Tom Morgan. solo travel
Just You Trade Sales Director Tom Morgan.

Just You Trade Sales Director Tom Morgan said: “Natalie is joining us from the very beginning of our journey in Australia and I know she will do a wonderful job laying the foundation for Just You to grow and prosper Down Under.”

“There is so much demand for solo travel in Australia and as a dedicated solo travel company, we’re thrilled to be leading the charge in this growing and exciting market. With Natalie on board, we are ready to bring Just You to Australia and provide the support our partners need to succeed.”

Just You South Africa tour AdobeStock
Solo travel in South Africa.

Chappell added: “I’m thrilled to be joining Just You, a brand I truly connect with as a frequent solo traveller. Being part of a company that celebrates solo journeys and brings like-minded people together to share incredible experiences in some of the world’s most amazing destinations feels like a dream come true.”

Find out more at justyou.com