Australians are booking bigger cabins, cruising overseas more and seeking value for cruise holidays ahead of the record summer season. New Cruise Guru data highlights the key 2026 cruise booking trends shaping how Aussies will travel next year for advisors to know now.
Drawing on booking patterns from the last quarter, the online cruise agency has identified a major mindset shift in how Aussies plan and purchase their cruise holidays with these 2026 cruise booking trends.
Balcony cabins are now the most popular stateroom choice for Aussies across all major cruise lines with 48 per cent of travellers booking balcony cabins and 11 per cent booking suites, reflecting a preference for upgraded comfort.
The 2026 cruise booking trends also highlight a shift towards value-bundled fares as Aussies seek more bang for their buck.
Cruise Guru shared that one popular cruise line attracted 45 per cent of bookings with value inclusions, such as drinks, Wi-Fi and specialty dining instead of cruise-only fares.
While last-minute cruising demand has risen, Aussies are increasingly booking earlier with an average lead time of nine months or 275 days out across all categories.
This trend is also indicative of intentional and strategic planning as travellers consider the total trip value and wait to secure their preferred cabin, ship and itinerary.
With more ships visiting Australasia than ever before this season, Aussies continue to choose close-to-home cruises as confirmed by CLIA; however, Cruise Guru reports growing searches for international destinations and fly-cruise demand.
Asia cruises saw a 45 per cent spike in bookings in the third quarter of 2025 compared to the same period last year.
Cruise Guru CCO Michael Betteridge said: “Local cruising offers convenience, certainty and a stress-free solution that continues to resonate with Australian families, but we’re also seeing steady momentum for international itineraries as customers start planning bigger, more adventurous trips.”
“Aussies tend to love the fun and excitement of cruising, but also want their own private sanctuary, views and the comfort that upgraded cabins offer. They see cruising as the best of both worlds and they’re willing to invest in that experience.”
For more info, visit cruiseguru.com.au
KARRYON UNPACKS: As cruising continues to rebound, Aussie travellers’ appetite for value and elevated comfort highlights a maturing market and new opportunities for advisors to upsell premium cabins, bundled fares and longer itineraries.
