Journey Beyond has confirmed it will again partner with Nine’s Summer of Tennis, using the broadcast platform to spotlight its rail, cruise and tour experiences across the country. The brand-led campaign asks a simple question – “Are you ready to Journey Beyond?” – and encourages viewers to plan their next Australian adventure.
The message links live sport with liveable travel dreams, positioning Journey Beyond as a gateway to iconic experiences such as The Ghan, Outback Spirit expeditions and coastal voyages. The campaign highlights that travel is about people and moments as much as destinations, with crew members also featured on screen.
Significant investment backs the integrated rollout. Audiences will see television commercials, sponsor billboards and broadcast integrations across Nine’s coverage, including radio and Wide World of Sports platforms in metro and regional markets. INXS’s New Sensation provides the soundtrack, reinforcing the call to embrace something new.
The partnership begins from early January with the United Cup in Sydney and Perth and continues through the Australian Open. The timing aligns with peak inspiration season, when many Australians consider their next holiday.
“We are asking audiences Are You Ready’ to Journey Beyond?” Journey Beyond Executive General Manager Marketing Justine Lally said.
“Journey Beyond makes every moment extraordinary. We know that travel is more than a destination. It’s the people you meet, the experiences you share and the moments that linger long after you’ve returned home.
“Travel isn’t about ticking destinations off a map. It’s grounded in expertise, delivered with a genuine smile, and filled with the unexpected along the way, it’s the way we Journey Beyond.”
Journey Beyond says the campaign will reinforce its leadership in experiential travel at a time when demand for meaningful, nature-based and First Nations-connected travel continues to grow.
The group operates more than 20 brands across Australia and New Zealand, giving agents a wide product range to match different budgets and styles.
“Now is the time for your clients to secure their 2027 adventure, with pre-release offers and advance purchase pricing available on bookings for the recently opened 2027 season,” Journey Beyond Executive General Manager Sales and Partnerships Alicia Triggs said.
“We look forward to working with our retail and trade partners on how they can get involved and leverage this activity. I encourage you to reach out to the Business Development team to explore opportunities.”
Earlybird offers across selected rail and touring products also add a clear booking prompt, with Journey Beyond encouraging travellers – and the trade helping them plan – to think big, look inland and see the “Red Centre” as close to the spotlight as centre court.
KARRYON UNPACKS: Sport meets travel marketing here, and the audience is huge. Journey Beyond is smartly tapping summer tennis energy to sell big-ticket rail and outback trips. For agents, the message is inspiration plus offers: earlybirds on The Ghan and Outback Spirit. Expect enquiries from clients chasing iconic, experience-led Australia right now.
