One in three Australians (33%) plan to go on a cruise in 2026, up from 26 per cent in 2024, as Australian cruise demand continues to surge, led by younger Aussies seeking value, adventure and stress-free holidays.
The Tourism & Transport Forum (TTF) Australia survey found 53 per cent of Aussies believe cruising offers better value for money amid cost-of-living pressures than other holidays, particularly among families, older adults and retirees.
An increasing number of younger Aussies are behind the rise in Australian cruise demand with 44 per cent of under-35s keen on a cruise this year, compared with just 35 per cent two years ago.
Intent is also strong among those aged 35 to 44 with 42 per cent considering a cruise this year, particularly within Australia, compared with 20 per cent of Aussies aged 65 and over.
Of the Australian cruise demand surge, TTF CEO Margy Osmond said: “Cruises are increasingly catering to younger travellers and families, with incredible new onboard experiences.”
“Cruising bundles accommodation, meals, activities and transport into a single package, making it an exciting yet cost-effective option for holidaymakers.”
Airlie Beach and the Whitsundays in Queensland, along with Sydney, are equal first as the most popular Australian cruise destination for 2026, followed by Hobart, Melbourne, Hamilton Island and Cairns.
New Zealand is the most popular international cruise destination for 2026, followed by Europe, the South Pacific, Japan and Tahiti.
Carnival Cruise Line’s Assistant Vice President Sales & Marketing Anton Loeb said the TTF research reflects its passenger data, adding that Queensland is Carnival’s most popular destination.
“Carnival is definitely seeing more young people – particularly millennials – embrace the great value of a cruising holiday,” he said.
“About one-third of our guests are now aged under 35, reflecting the growing appeal of cruising for families and younger Australians wanting a stress-free holiday with so much included in the cabin fare, including dining and entertainment.”
The continued growth in cruising intent signals strong momentum for the Australian tourism sector, bringing increased visitation and spending to city and coastal destinations across the country.
Osmond said collaboration between the government and the cruise industry will be vital to sustain the sector’s upward trajectory and meet Australian cruise demand in 2026 and beyond.
“By working together, government and the cruise industry can ensure this growing demand is met, while maximising the benefits for local communities and the wider economy.”
KARRYON UNPACKS: Australian cruise demand is being steered by a younger, value-conscious generation in a shift that’s redefining the sector’s future in Australia. For advisors, it’s an opportunity to tailor messaging, itineraries and offers that appeal to new-to-cruise audiences.
