As a must-see destination and leading North American gateway, feeling confident about selling Los Angeles is vital to your business success, which is why Los Angeles Tourism invites you to complete its new LA Essentials training module on the CATO Touring Academy. Whether you’re a newbie advisor building destination knowledge or an established pro, you’ll gain valuable insights to convert queries into sales. Complete the training this month, and you could win prizes!
As one of the world’s most influential cities, Los Angeles is a destination with attractions to suit every kind of traveller, trip style, and travel goal.
With a spectacular array of attractions across vibrant neighbourhoods, historic districts, and smaller communities, knowing how to pair what your clients are seeking with LA’s top travel hotspots is essential.
Which is why the CATO LA Essentials module exists. It’s a practical guide to upgrade your knowledge and make your life easier!
What you’ll learn
Unlike a Hollywood movie where the plot twist comes at the end, LA Essentials gives you insider intel right from the start.
First up, you’ll get core Los Angeles knowledge, including an overview of the city’s major tourism neighbourhoods and how to match them to your clients’ travel style, goals, and budget.
Even if you know Malibu from Marina Del Rey, you’ll benefit from this updated presentation.
You’ll also get the low-down on the breadth of experiences that make LA such a stand-out, whether it’s your clients’ first time or their fifteenth.
Across the city, you’ll find arts and culture, shopping and dining, sports and live events, and outdoor and wellness experiences to pick and choose from.
During the webinar, you’ll also get the low-down on LA’s climate (spoiler alert: it’s mild year-round with all-season activities), how to navigate peak travel times, and itinerary-building tips, including for stopovers. It’s ideal for mixing and matching experiences and attractions to suit time and budgets.
And finally, you’ll learn about the additional support and trade tools available to you at discoverlosangeles.com/travel-trade. These include handy maps, sample itineraries, downloadable itinerary fact sheets, and destination assets.
LAX intel
With direct flights from Sydney, Melbourne, Brisbane, and Auckland, and easy one-stop connections from other Australian and New Zealand cities, you need to know about the major upgrades at LAX recently.
Guess where you’ll find that? You guessed it, the LA Essentials module!
As the leading gateway to North America with strong connectivity via LAX, you’ll learn key updates on the traveller journey including the availability of Mobile Passport Control for eligible travellers and what’s coming later in 2026 (hint: the new automated people mover).
Knowing how these changes have elevated travellers’ journeys is crucial when selling North America.
Watch to win gift cards
As if learning what’s new, what’s hot, and how to maximise your client’s experience isn’t enough, you can also win a $250 gift card or one of five runner-up $50 gift cards.
Complete the CATO LA Essentials module before 28 February 2026, and you’ll automatically go in the draw to win one of these epic freebies.
New to CATO? LA Tourism have wrangled a 25% discount for any advisors who’ve yet to sign up to the academy. To sign up, head here.
Learn more
To compete the LA Essentials module, log into CATO Touring Academy and enrol in the Los Angeles module under Destination Trainings.
Find tools and trade marketing support at discoverlosangeles.com/travel-trade or email oceania@latourism.org.
This article is brought to you by Los Angeles Tourism.
