The JNTO Japan Roadshow was back in a big way in 2026, hosting more than 320 travel advisors and over 40 suppliers at two networking events in Brisbane and Sydney recently.
Japan National Tourism Organization’s (JNTO) successful Japan Roadshow in early February 2026 highlighted the ongoing interest in the perennially popular destination for Australian travellers, surpassing the milestone of one million Aussie visitors in 2025.
The JNTO Japan Roadshows enabled travel advisors to connect directly with more than 40 key suppliers from across Japan in an exhibition format, strengthening trade partnerships and future business opportunities.
Each city’s event celebrated Japan’s appeal as a diverse destination with attendees enjoying an immersive experience, including ikebana floral displays, live koto music performances and authentic Japanese cuisine.
In addition, advisors in each city had the chance to win two return flights to Japan with Danielle Dunn from Five Star World Travel in NSW and Flight Centre’s Ashley Vickers taking home the coveted prizes in Sydney and Brisbane, respectively.
JNTO Sydney Executive Director Naoki Kitazawa said: “It’s great to see the continued positive response from the Australian market. We hope that successful events like the Japan Roadshow will provide further opportunities for cooperation between Japanese suppliers and Australian agents to continue growth in 2026.”
JNTO Sydney Business Development & Senior Assistant Marketing Manager Harriett Bougher added: “We were thrilled to see such a large turnout of agents. It was also great to witness so many great connections made between agents and suppliers throughout the night.”
Find out more at japan.travel
