Slojourn Studio has appointed well-known industry exec Fiona Cogar as Director of Sales, marking a strategic leadership appointment as the regenerative travel and representation agency deepens trade engagement across key destinations.
With more than 20 years’ experience and expertise across luxury travel sales and destination representation, Cogar brings a depth of industry knowledge that aligns closely with Slojourn Studio’s values-led model and portfolio of conscious resorts and destination management companies (DMC).
Across her career, she has built long-standing trade relationships and developed a reputation for deep product understanding, particularly when positioning complex destinations for the right audiences.
Most recently, she led Australia and New Zealand sales at Abercrombie & Kent Travel Group, overseeing sales for the global Akorn DMCs and the Sanctuary Retreats collection.
In her new role, Cogar will oversee the overall sales strategy across the luxury travel agency’s international portfolio, spanning Greece, the Maldives, Vietnam and Cambodia.
Her focus will be on ensuring each brand is understood in context, not just promoted, and represented in a way that reflects its ethos, experience and long-term value.
The company noted that this appointment reflects Slojourn Studio’s continued commitment to keeping travel sales human, considered and deeply connected to the brands and people it represents.
Slojourn Studio Operations Director Narelle Langton said: “Fiona brings a depth of experience and a way of working that feels completely aligned with how we operate as a studio.”
“She understands the importance of relationships, storytelling and representing brands with integrity. We’re thrilled to have her on board.”
Find out more at slojourn.studio
