IHG Hotels & Resorts has launched Noted Collection by IHG, a new premium brand for independent, high-quality boutique hotels designed to offer expanded choice and experience-led stays for discerning and curious travellers.
Noted Collection by IHG will focus on conversions from upscale to upper upscale, targeting independent hotels and owners with the aim of reaching more than 150 properties globally in the next decade.
Each Noted Collection one-of-one property will retain its individual identity and character to offer a noteworthy stay with curated guest experiences and genuine connection within the IHG One Rewards system.
For advisors, Noted Collection sits in the premium segment of the IHG ecosystem, just below Six Senses and Regent, alongside Crowne Plaza and voco, and complements its Hotel Indigo and Vignette Collection of luxury lifestyle independent hotel brands.
Noted Collection by IHG signals more choice in the premium boutique space, particularly for clients seeking design-led, experience-driven stays backed by the reassurance of a global loyalty program.
As conversion brands continue to gain traction across the industry, Noted Collection positions IHG to capture independent inventory in competitive urban and leisure markets globally.
Noted Collection by IHG will initially roll out in the Europe, Middle East, Asia and Africa (EMEA) region before expanding worldwide.
It represents IHG’s 21st brand and the 11th brand to launch in as many years as the hospitality giant invests in a diverse property portfolio to meet evolving guest and hotel owner needs.
IHG Hotels & Resorts CEO Elie Malouf said Noted Collection will complement existing premium brands and build on the success of its luxury lifestyle Vignette Collection and fast-growing conversion brands, such as voco and Garner.
“There is strong appetite from owners of high-quality, one-of-a-kind hotels ready to join the power of our platforms and expertise, and Noted Collection offers them a distinctive and attractive brand with a gateway to stronger performance,” he said.
“Last year, we acquired urban lifestyle brand Ruby for must-visit city break destinations, and Noted Collection’s arrival underlines our continued commitment to invest in a powerful premium portfolio that meets evolving guest and hotel owner needs.”
For more info, visit notedcollection.com
KARRYON UNPACKS: Noted Collection by IHG strengthens the hospitality group’s premium conversion play, offering advisors more distinctive, independent-style hotel inventory supported by global distribution and loyalty power.
