The Visit USA 2026 Expo Series has concluded its three-city roadshow in Sydney with more than 600 advisors connecting with 60 exhibitors representing top airlines, accommodation, destinations, attractions and services from across the States.
This year’s roadshow featured an all-marketplace format again, starting in Brisbane on 23 February, followed by Melbourne and the Sydney finale on 25 February.
Advisors enjoyed one-on-one time and networking opportunities as well as receiving all the latest updates and news from major destinations, hotels, experiences and cruise and tour operators in the one annual event dedicated to all things USA.
Hosted by MC Simon Brook McLachlan, activations and prizes kept advisors engaged and enthused; including Cloud 9 cocktails from Aspen Snowmass; VR experiences with Travel Nevada; G&Ts, courtesy of Portland (and Ryan Reynolds’) Aviation American Gin; and live caricature portraits with Visit California.
A new highlight of the Visit USA 2026 Expo Series was the social media comp with many zealous travel advisors and trade partners getting creative and competitive with entries.
Visit USA Australia President Caroline Davidson emphasised the value of the Visit USA 2026 Expo Series and events like it for continuing to champion US travel.
“Travel agents play a vital role in inspiring Australians to experience everything the United States has to offer – from culture and cuisine to music, nightlife, sports, and stunning landscapes,” she said.
“The Visit USA 2026 Expo Series brings all of this to life for agents, making our events a powerful way to connect them with our US partners.
“We were thrilled by the energy, passion and engagement the local travel agent community brought to each of the Visit USA 2026 Expo Series events. They came out in force to discover the latest and greatest from the USA and we really value everything they do here in Australia,” she said.
For more info, head to visitusa.org.au
