Flight Centre’s travel loyalty program says new and returning HelloFresh customers can earn up to 10,000 World360 Rewards points and save up to $230 on meal kit deliveries under the new partnership.
World360 Rewards, the travel loyalty program of Flight Centre, Cruiseabout and Travel Associates, has announced HelloFresh as its latest points-earning partner. Under the deal, HelloFresh customers can earn up to 10,000 World360 Rewards points and save up to $230, according to the program.
The partnership is the latest in a string of everyday-spend tie-ups for the program, which launched in late 2025 and recently reported a membership base nearing 200,000.
HelloFresh joins Caltex, ANZ, BUPA and more than 300 other retailers already available for points-earning activity via the World360 Rewards app.
How does the points earning work?
The offer is available to new and returning HelloFresh customers who can earn 1,000 World360 Rewards points per box, up to 10 boxes, for a maximum of 10,000 points. The deal also includes savings of up to $230 on the first six boxes.
Separately, World360 Rewards says customers can win a share of 1 million World360 Rewards points by linking their World360 Rewards and HelloFresh accounts before 30 April 2026. That offer is open to new, returning and existing HelloFresh customers who link their accounts and place an order to enter.
What are both sides saying?
World360 Rewards executive general manager Clinton Hearne said HelloFresh was a natural fit for the loyalty program. “Both World360 and HelloFresh exist to make the everyday more rewarding. In the same way HelloFresh brings more families around the dinner table, we hope the new ‘secret ingredient’ of World360 Rewards points will get more Aussies travelling,” Hearne said.
HelloFresh ANZ chief marketing officer and managing director Andreas Dinkel said the partnership was aimed at connecting the at-home meal experience with travel aspirations.
“At HelloFresh, we believe every meal is an opportunity to explore. We’re thrilled to bridge the gap between discovery at home and travel abroad with World360 Rewards,” Dinkel said.
Dinkel added: “Together, we’re making it easier than ever for Australian families to nourish their curiosity and explore a world of flavours – whether it’s a shared moment at dinnertime or unlocking their next overseas adventure.”
Where does this fit in World360’s broader partner strategy?
The deal continues a pattern of World360 Rewards expanding beyond traditional travel partners into everyday spending categories. The program added Caltex as a points-conversion partner earlier this year, joining financial services partner ANZ and health insurer BUPA on the non-travel side of the earning ecosystem. World360 Rewards says more than 300 retailers are now available for points-earning activity through its app.
Since launching in November 2025, World360 Rewards has positioned itself as a full-service loyalty play, covering more than 500 airlines, 900,000 hotels, 40-plus cruise lines and 300,000-plus tours globally, according to Flight Centre Travel Group.
The program is free to join with an optional $249 Member Plus tier.
KARRYON UNPACKS: For travel advisors, the HelloFresh tie-up is another signal that World360 Rewards is aggressively building its non-travel partner network to keep members earning between trips. The more points customers accumulate through everyday spending, the more likely they are to redeem through Flight Centre, Cruiseabout or Travel Associates, meaning more bookings flow through the trade.
