CT Partners has onboarded Sydney-based DIRECTIONS Conference & Incentive Management to its national network, increasing the Australian buying group’s membership of corporate travel companies and premium leisure agencies to a record 35.
The addition of DIRECTIONS signals a strategic move for CT Partners and its growing focus on meetings, incentives, conferences and exhibitions (MICE) segment as members and supplier partners recognise opportunities within this high-value market.
DIRECTIONS is a full-service management and marketing agency, specialising in conference and incentive management in Australia and globally and offering corporate and retail travel management services.
DIRECTIONS CEO & Managing Director Jo Hancock said: “After 25 years in business, we have a very clear sense of what we stand for – delivering extraordinary conference and incentive experiences for our clients. CT Partners shares that commitment to excellence and to the success of its members.”
“What attracted us was the transparency of the model and the calibre of the businesses already in the network. We are absolutely thrilled to be joining and can’t wait to see what the future holds for DIRECTIONS as part of this incredible network,” she said.
CT Partners CEO Matt Masson said the addition of DIRECTIONS, with its 25-year track record as one of Australia’s leading professional conference organisers, was a significant moment for the buying group after holding its first Owner/Manager meeting for 2026 recently.
“The business meetings and events segment continues to be a strategic priority for CT Partners, and the addition of DIRECTIONS strengthens our network’s capability in this space considerably,” he said.
“We pride ourselves on the calibre of our membership, and DIRECTIONS is a perfect fit for a network built on expertise, integrity and a genuine desire to see independent travel businesses thrive.”
