After a standout 2025 program that saw 15 Australian and New Zealand travel advisors experience the USA firsthand, Sell Your Way to the USA returns for 2026, giving Australian advisors a fresh chance to turn their USA bookings into an unforgettable travel experience. Don’t miss out – register now!
Delivered in partnership with Qantas, American Airlines, Destination DC, Grapevine Convention & Visitors Bureau, Oklahoma Tourism, Travel Nevada, Utah Office of Tourism and Visit Anchorage, alongside Brand USA, the program will once again reward top-selling agents with a place on one of five USA FAM tours.
15 places are available in 2026, offering agents the chance to experience the destinations they sell, firsthand.
15 top-selling agents will earn:
- Round-trip economy class airfare with American Airlines or Qantas from Sydney or Auckland to either Anchorage (ANC), Dallas Fort Worth (DFW), Las Vegas (LAS), Salt Lake City (SLC) or Washington, DC (DCA).
- A 5 – 6 night self-guided or self-drive inclusive land FAM package.
- Accommodation, rental car (if required), activities, and some meals.
Across five unique itineraries, 15 agents will experience destinations including Washington, DC, Nevada, Utah, or Grapevine and Oklahoma, or Anchorage.
Returning for 2026
Over the past 9 years, Sell Your Way to the USA has offered 120 travel advisor FAM spots across the United States. From Nevada’s open road adventures and hidden corners to the history and culture of Washington, DC the striking landscapes of Utah and Alaska, and the character-filled experiences of Grapevine, Texas and Oklahoma, agents are immersed in a side of the USA that travellers are increasingly seeking.
Corey Marshall, Director of Canuckiwi, says the program continues to focus on turning sales performance into deeper destination knowledge.
“After an incredibly successful program in 2025, we’re thrilled to bring Sell Your Way to the USA back for 2026,” Marshall says.
“This initiative is all about rewarding agents who are actively selling the USA, while giving them the chance to experience these destinations firsthand, which we know is one of the most powerful ways to drive future sales.”
How to win
Agents can earn their way onto a FAM by accumulating points via selling American Airlines and Qantas flights, land packages, and completing Brand USA Discovery Program training.
- 1 point for every round-trip return airfare booked to the USA with American Airlines or Qantas.
- 1 additional point for every PNR that includes Las Vegas, Salt Lake City, Washington, DC, Dallas Fort Worth, or Anchorage.
- 1 additional point for every land package (hotels, tours, sightseeing) booked in a participating destination.
- 1 additional point for completing a Brand USA Discovery Program badge featuring a participating destination. (Agents must hold Silver Status or above.)
Selling Period:
Australian incentive selling period: April 1 – May 31, 2026
Register now
Don’t miss this opportunity to elevate your USA expertise and earn a place on an unforgettable journey.
To participate, simply submit your name, agency and contact details via the official registration form.
Australia incentive deadline: 31 May 2026.
Registrations close after this dates, however agents can continue earning points throughout the selling period.
All participating agents will receive tracking sheets to monitor points and sales, with full incentive details shared via email upon registration.
For further information, contact Peri McCardle at Canuckiwi Ltd: peri@canuckiwi.com.
Good luck! We look forward to seeing you featured in our Sell Your Way to the USA fam wrap stories like this one and in pictures like this.
KARRYON UNPACKS: For agents, Sell Your Way to the USA reinforces how strategic incentives can turn everyday bookings into high-value product knowledge, strengthening confidence in selling diverse US destinations.
This article is brought to you by Brand USA, American Airlines, Qantas, Utah Office of Tourism, Grapevine Convention & Visitors Bureau, Oklahoma Tourism, Visit Anchorage, Destination DC and Travel Nevada:
