You heard it here first: Visit California and Delta Air Lines are inviting five agents to join them on an experience-rich famil to firsthand bring the Ultimate Playground to life. We’ve got everything you need to know about the Kicks & Sips national trade incentive, including how to snag those top spots (and wildcard entry news).
Landing in Los Angeles, this week-long famil will follow one of California’s most iconic routes, with the much-anticipated reopening of Highway 1 setting the stage for an unforgettable coastal drive; something that has sat firmly on the bucket list for Australian travellers.
From here, the journey unfolds north, stopping in places like SLO CAL (San Luis Obispo County), Big Sur and Monterey—showcasing California’s diversity, where rugged coastlines meet charming communities, before continuing to the world-class wine region of Sonoma County and vibrant cultural hubs like Berkeley, before culminating with a ticket to support the Aussies at the San Francisco Bay Area Stadium.
Expect a journey that blends coastal beauty, immersive local experiences, exceptional food and wine and a major global sporting moment – all sitting on the backdrop of that unmistakable California energy.
How to enter
It’s a major win to be rewarded with a once-in-a-lifetime opportunity for selling a state that sells itself, thanks to its laid-back vibes, national treasures, and easy access from Australia.
The Visit California and Delta Air Lines Kicks & Sips incentive is simple: earn points for every eligible Delta Air Lines booking to California. The more points you earn, the greater your odds of winning.
Each eligible booking earns:
- Five points for return flights from Australia to California
- Three points for one-way flights from Australia to California
- One point for domestic Delta flights within California
Think of it this way: book a return trip from Australia to California and you’ll earn five points. Add in domestic flights within California, and those points quickly stack up. The more bookings you make, the stronger your position on the leaderboard.
Once you’ve submitted your eligible Delta Air Lines flights to California via the Kicks & Sips competition site, you’re done. It’s that easy.
The journey: a California road trip, reimagined
With Highway 1 now fully reopened, this famil leans into one of California’s most iconic experiences—an epic coastal drive that has long captured the imagination of Australian travellers.
The journey begins in SLO CAL, the perfect place to pause and settle into the rhythm of California. Here, Australian visitors can move effortlessly between rugged coastlines, sandy shores, charming downtowns and expansive ranchlands—all within a short drive.
From horseback riding through vineyard landscapes to off-road adventures across the Oceano Dunes, SLO CAL delivers a mix of laid-back coastal energy and immersive wine country experiences. Add in a thriving culinary scene, local wine tastings and a calendar of vibrant food and wine events, and it’s easy to see why this region is fast becoming a must-sell for the Australian market.
Continuing north along Highway 1, the drive itself becomes part of the experience. Winding through small coastal communities and dramatic landscapes, this stretch showcases the raw beauty of California.
In Big Sur, towering redwood forests meet rugged cliffs and endless ocean views—one of the most awe-inspiring natural environments in the state and a true highlight of the journey.
Further along, Monterey County offers the ultimate expression of coastal California, where dramatic Highway 1 scenery meets charming seaside towns, world-class food and wine, and unforgettable wildlife encounters. From the rugged cliffs and redwood forests of Big Sur to the storybook streets of Carmel-by-the-Sea and the iconic marine life of Monterey Bay, the destination invites travellers to slow down, breathe in the ocean air, and immerse themselves in a journey defined by nature, culture and connection.
From the coast, the journey shifts inland to Sonoma County, where California’s wine country truly comes into its own.
Sonoma is where rolling vineyards meet a relaxed, unpretentious charm—offering world-class wines without the formality. Here, travellers can move from cellar door tastings to farm-to-table dining experiences, discover boutique wineries, and connect directly with the makers behind the region’s celebrated food and wine scene. It’s immersive, authentic, and deeply rooted in place—an experience that resonates strongly with Australian travellers seeking something more meaningful and personal.
The final stop brings the group into the San Francisco Bay Area, with Berkeley as the basecamp.
Set on sparkling San Francisco Bay, Berkeley is an absolute must-visit and winning option for making it your “Bay Area Basecamp.” America’s leading public university, the University of California, is the heart of this dynamic, fun-filled, and offbeat-in-a-good-way college town. All around the campus are charming neighbourhoods lined with restaurants, theatres, nightlife, and local shopping.
And to close out the Visit California Famil journey? An international soccer match in the San Francisco Bay Area, a match every Australian would want to attend. The electric atmosphere will be the perfect end to this epic fam.
“Bringing Berkeley to the Aussie travel trade is a top priority for us—and with so many Australians already in the San Francisco Bay Area for this major international sporting moment, the timing couldn’t be better,” said Jeffrey Church, President and CEO of Visit Berkeley. “We can’t wait to showcase everything that makes Berkeley special—and support the Socceroos along the way!”
Entries are now open
Entries are now open, closing at 4pm AEST on 5 June 2026. That gives you two months to get cracking. Can we just say, we LOVE your odds.
The three agents with the highest points will jet off to California in June; the most handsome of rewards for driving exceptional results.
Two wildcard winners will join them, selected from the remaining eligible entries. For real, you could be jetting to California even if you’re not the top sellers if you stay engaged, as every agent has a chance to be part of this epic journey.
Tell your boss and family you may be away on the Kicks & Sips famil 19–26 June 2026!
Powered by Delta Air Lines
It’s not only direct access from Australia to Los Angeles and an extensive US network and beyond that Delta Air Lines brings, but award-winning service, too.
Recognised for its premium customer experience, reliability, and on-time performance, you can confidently book your clients (and earn those points) when selling and packaging California.
Learn more
Start booking Delta Air Lines flights to California and earn your way to the unforgettable Kicks & Sips famil experience.
Enter your bookings and track your points here. Remember, every booking brings you closer to the win and an epic trip to California this June.
To coincide with the incentive, join the Visit California × Delta Air Lines webinar and learn how to turn bookings into points—and points into a famil spot. Tuesday, 12 May | 12:00pm AEST
Register here: Microsoft Virtual Events Powered by Teams
This article is brought to you by Visit California and Delta Air Lines.
