The latest Cosmos brand campaign highlights its 65-year experience in delivering value-packed touring experiences, aiming to convert cautious travellers into confident bookers across Australia and New Zealand.
The ‘Travel Deals You Can Trust’ omnichannel Cosmos brand campaign refines the value-driven message with a back-to-basics approach that positions the guided touring company as a reliable choice for travel advisors and travellers.
Cosmos partnered with Melbourne-based Town Square agency on creative designed to inspire travellers who often think twice when they see a deal that’s too good to be true, to travel strategically.
Globus family of brands Head of Marketing Asia Pacific Johanna Raeder said the live campaign, linked to a 10 per cent off travel deal, showcases Cosmos at its core – a low-cost, experience-rich touring option with trustworthy deals for all types of travellers.
“Cosmos offers so much for travellers, its tours are at an attractive and competitive price point, yet deliver a low-effort, reliable and memorable trip for travellers,” she said.
“In an increasingly crowded market, we’re doubling down on our offering and communicating our commitment to providing our customers with a trusted, good-old-fashioned value-packed travel experience, not only costing less, but one that is flexible and hassle-free too.
“This campaign is here to remind travellers not to put dreams of exploring the world on hold because of a restricted budget or time constraints when it comes to planning.”
KARRYON UNPACKS: The Cosmos brand campaign reinforces the company’s balance of affordability, inclusions and ease, helping advisors position guided touring as a smart, stress-free alternative to independent travel planning.
