Lock in your clients’ 2027 UK & Europe trips at 2026 prices before 30 June as the small-group touring experts drop their popular Back-Roads Price Freeze campaign. Plus, there’s even more options with four new itineraries debuting next year.
Now in its fourth year, the Back-Roads Price Freeze locks in 2026 prices before EOFY, offering certainty amid an unpredictable travel landscape of rising costs.
Back-Roads Touring’s 2027 program will also include four new itineraries, spanning Iceland, the Balkans and Yorkshire, alongside a new London pre-tour extension.
Brand-new small-group tours include the eight-day Iceland: Sagas and Springs, eight-day A Tale of Yorkshire Tradition and 10-day Balkan Treasures: Albania, North Macedonia & Kosovo itineraries.
In addition, the new three-day London Uncovered pre-tour extension will have 29 departures in 2027.
Back-Roads Touring General Manager APAC Anna Fawcett said the additions were developed in response to growing demand for experience-led travel.
“Our new itineraries reflect what our customers and trade partners are asking for – unique, locally led experiences in destinations that continue to grow in popularity. Each itinerary is designed to go beyond the expected and deeper into the destination, the Back-Roads way,” she said.
Fawcett added that this year’s Back-Roads Price Freeze campaign is more relevant than ever.
“In a market where costs continue to shift, locking in 2027 travel at 2026 prices is a powerful proposition,” she said.
“It gives our guests the confidence to plan ahead, knowing exactly what they’re paying, while still securing the kind of deeply local, expertly crafted small-group experiences we’re known for.”
KARRYON UNPACKS: For travel advisors, the Back-Roads Price Freeze campaign creates a strong early-booking opportunity, combining value with new itinerary options in high-demand and emerging destinations for bookings until 30 June 2026.
