Cruiseabout has officially opened its ninth Australian store at Erina Fair Shopping Centre on the New South Wales Central Coast, continuing the cruise retailer’s national expansion.
Central Coast Mayor Lawrie McKinna joined cruise line partners and customers to officially launch the new location.
Cruiseabout Head of Operations Kelly Neri said the Erina opening reflected the brand’s investment in face-to-face cruise expertise.
“At Cruiseabout, our relationships – with our customers and our cruise line partners – are everything,” she stated.
“Those partnerships are what allow us to deliver outstanding value and truly remarkable experiences. We’re thrilled to bring that to the Central Coast.”
Team Leader Chelsea Hayes described the launch as a proud moment for the local community.
“I am very proud to stand here in front of our peers, our customers, our friends and family and welcome you all to Cruiseabout Erina,” she remarked.
“One of the things I’ve always loved about this industry is that we get to choose the community we become part of – and we’ve chosen this one.”
Ms Hayes said the team’s focus would be on genuine connection with every customer.
“We want to take the time to get to know our customers and be part of their holiday from the planning stage right through to hearing all about it when they return.”
The Erina store is now operating at Erina Fair, with Cruiseabout preparing to open its tenth store at Brisbane’s Indooroopilly Centre imminently.
KARRYON UNPACKS: Cruise retail still values bricks-and-mortar presence. Cruiseabout’s continued expansion suggests demand for in-person expertise remains strong, especially as travellers seek reassurance, service and trusted guidance for increasingly complex cruise holidays.
