From Nashville’s neon-lit bars to Memphis’ blues, soul and rock ’n’ roll legacy, Tennessee sets the stage for a US holiday rich in music, flavour, and Southern hospitality. Discover Viva Holidays’ ready-to-book packages for the ultimate Tennessee trip.
Viva Holidays have done it again! In partnership with Brand USA and Tennessee Tourism, they’ve curated thoughtful itineraries showcasing the rich diversity of the Volunteer State.
Designed with self-drive travellers in mind, these journeys celebrate Tennessee’s unique character, cultural landmarks, and year‑round appeal, offering travellers an enriching way to experience the state.
Discover Tennessee’s vibrant cities, welcoming small towns, and shifting landscapes, from the misty peaks of the Great Smoky Mountains to rivers, farmland, and delta plains.
As your clients explore, they can pair Nashville’s creative energy and Memphis’ musical heritage with outdoor adventure in East Tennessee. All complemented by tasty bites and craft spirits. Foodies will love that some Tennessee restaurants were recently recognised in the new Michelin Guide American South program!
Top 10 Tennessee
Wonder awaits across Tennessee, be it on a scenic drive, uncovering stories rooted in music and history, or in the flavours that grace your plate. Here are ten epic ways the state impresses:
- 10. Follow the music: From Nashville’s country roots to Memphis’ blues and soul, music is a defining cultural thread.
- 9. Taste Tennessee: Barbecue, hot chicken, craft breweries, and whiskey experiences provide memorable, regionally unique flavours.
- 8. Southern culture: Travel across the state offers a strong sense of place thanks to local traditions, engaging storytelling, and warm hospitality.
- 7. Hit the road: Discover Tennessee Trails & Byways, a collection of sixteen diverse self-drive routes connecting mountains, rivers, and communities.
- 6. Local life: A mix of vibrant urban centres and quieter small towns reveals a balance of life across the state.
- 5. Year-round fun: Spring festivals, autumn foliage and summer outdoor adventures ensure Tennessee offers appeal beyond the peak periods.
- 4. Varied landscapes: From the rolling peaks of the Great Smoky Mountains to rivers, farmland, and delta plains in the west, the scenery is ever shifting and awe-inspiring.
- 3. Outdoor experiences: Tennessee offers outdoor experiences for everyone, from cycling quiet back roads on Bike Tennessee routes to fishing in the Bill Dance Signature Lakes, along with trails, waterways, and open spaces that make it easy to explore why nature here is so wondrous.
- 2. Layered history: Tennessee’s story spans thousands of years. From Native American heritage to the state’s role in the American Civil War, and early settlements to pivotal moments in the U.S. Civil Rights Movement.
- 1. Family-friendly: Family members of all ages can enjoy a wide range of experiences, from interactive museums and aquariums to outdoor adventures, theme parks, and hands-on attractions.
Travel to Tennessee
Thanks to Viva Holidays, choose from a selection of ready-to-book Tennessee packages. Here’s a sample of what’s on offer:
Discover Nashville’s Soul
This 6-day Nashville package is the ideal way to uncover the stories behind the city’s rise to fame. America’s country music heritage is on display at immersive museum exhibits, and the energy of Music City is not to be missed. Famous landmarks here include Ryman Auditorium, Music Row, and Historic Jefferson Street.
Inclusions:
- 5 nights at the 4-star Caption by Hyatt Downtown Nashville
- 2-hour Home of the Stars Tour taking in popular landmarks and celeb residences
- 2-hour Soul of Music City Night Tour to hear stories and original songs
- Country Music Hall of Fame and Museum admission
From $1,229 per person twin share. Discover more here.
Tunes, Tastes & Tales of a Tennessee Self-Drive
This package reveals Tennessee’s most legendary sights on a self-drive adventure, from Elvis Presley’s Graceland legacy in Memphis to Nashville’s lively music stages and the thrills of Dollywood in East Tennessee.
Wander East Nashville’s eclectic streets, witness the march of Memphis’ Peabody Ducks, and step into the heart of the serene Great Smoky Mountains on this 7-day adventure.
Inclusions:
- 2 nights at the 3-star Comfort Inn Memphis Downtown, Comfort Inn & Suites Nashville Downtown, and SureStay Plus Hotel by Best Western Gatlinburg
- 4-hour Elvis Experience Tour & Planes, including an audio-guide around Graceland, a self-guided tour of Elvis’ custom jets, and full access to the Elvis Presley’s Memphis Entertainment Complex
- 8-day Avis car hire in a Toyota Corolla Sedan (or similar)
From $2,029 per person, twin share. Find out more here.
Rhythms of the South Escorted Tour
For your clients seeking a guided journey from New Orleans to Atlanta, via Natchez, Memphis, and Nashville, this 8-day escorted tour will suit.
The region’s vibrant cities, rich history, and signature sounds await, with highlights such as jazz and beignets in New Orleans, the lavish Antebellum-style Natchez mansion, Memphis sightseeing, and the neon bars, live music, and Southern eats on Broadway in Nashville.
Inclusions:
- 2 nights at the 4-star Hilton New Orleans Riverside and 3-star The Inn at Opryland, A Gaylord Hotel in Nashville
- 1 night at the 3-star Magnolia Bluffs, BW Signature Collection with breakfast, Crowne Plaza Memphis Downtown, and 4-star DoubleTree by Hilton Atlanta Airport.
- Services of a local Tour Director
- Transport in an air-conditioned coach
From $2,439 per person, twin share. Learn more.
Bluegrass & Bourbon Trail Self-Drive
The best of Tennessee and Kentucky awaits on this curated self-drive journey, with natural wonders, historic landmarks, iconic music destinations, and rich cultural heritage throughout.
Highlights include the roots of blues, soul, and rock ‘n’ roll in Memphis, Nashville’s historic Greek Revival Capitol building, and extensive memorabilia at the Country Music Hall of Fame and Museum.
There are also nature-based thrills on the scenic drives, epic trails, and waterfalls in the Great Smoky Mountains, and while hiking the rugged Appalachian landscapes at the Daniel Boone National Forest.
Inclusions:
- 2 nights at the 3-star Crowne Plaza Memphis Downtown and Hutton Hotel Nashville
- 1 night at the 3-star Best Western Inn, Lynchburg, Days Inn by Wyndham Chattanooga, River Terrace Resort & Convention Center Gatlinburg, Hilton Garden Inn Lexington, and Drury Inn & Suites Louisville
- 11-day Avis car hire in a Toyota Corolla Sedan (or similar)
From $2,589 per person, twin share. Find out more.
Discover more
For more inspiration and curated packages, head to Viva Holidays’ dedicated ‘Tennessee Sounds Perfect’ campaign page.
To get additional destination information and marketing assets, visit Viva Holidays’ dedicated agent platform, then book on Mango, their online reservations system.
This article is brought to you by Viva Holidays, Brand USA, and Tennessee:
