Global luxury travel network Virtuoso has announced the appointment of Kara Glamore as General Manager Australia & New Zealand following the retirement of Greg Treasure.
A well-known figure across the Australian travel industry, Sydney-based Glamore joins Virtuoso from Carnival Cruise Line, where she recently served as Vice President ANZ & Regional General Manager.
At Carnival Cruise Line, she held senior regional responsibilities across Australia and New Zealand with a leadership profile tied to brand growth, trade connection and customer understanding.
The appointment places Glamore and Virtuoso at the centre of a luxury travel market that continues to command strong attention from advisors, suppliers and global travel brands.
Australia and New Zealand remain among the network’s most sophisticated markets with traveller expectations continuing to shift toward more personalised, advisor-led and experience-rich journeys.
Virtuoso Senior Vice President Global Markets Michael Londregan said: “Kara comes to Virtuoso with strong leadership qualities around brand positioning combined with commercial acumen, strategic brand expertise, a keen understanding of traveller preferences and deep credibility with the travel trade, making her an ideal choice to lead one of our most sophisticated luxury markets.”
For network member agencies, preferred partners and wider luxury travel sector, the role carries influence across networking, market intelligence, brand alignment and the continued elevation of advisor expertise.
It also follows a period in which Virtuoso’s Australia and New Zealand leadership has been highly visible across the trade. Greg Treasure, who is retiring from the role, was appointed General Manager Australia & New Zealand in 2024, succeeding Fiona Dalton.
“Kara’s arrival comes as we say goodbye to Greg Treasure, who has been an outstanding presence within the region, helping further cement Virtuoso’s leadership position within Australia and New Zealand. We thank Greg for his commitment and leadership during his tenure,” Londregan said.
