The Roadshow will visit Brisbane on 13 October, Adelaide on 14 October, and Melbourne on 16 October.
Lunch and evening sessions will be held in Brisbane and Melbourne, with an evening session in Adelaide, giving advisors across a large part of the country direct access to some of the region’s most distinctive travel experiences and the teams behind them.
The expansion follows a successful debut in 2025 and comes amid growing Australian interest in Nordic travel. According to 50 Degrees North’s booking data, Christmas in Lapland remains the most consistently popular product, while Norway in summer is the second strongest seller and continues to grow in popularity. Interest is also increasing in off-peak travel (spring and autumn) and self-drive itineraries that extend well beyond northern lights experiences.
“What makes the Nordic region so special isn’t just the landscapes or the experiences, but the people and traditions behind them,” said Salla Ekman, Head of Partnerships APAC at 50 Degrees North. “By bringing our partners to Australia, we’re giving advisors behind-the-scenes access to the stories, insights and Nordic expertise in ways a brochure never can.”
Suppliers joining 50 Degrees North this year represent accommodation providers, coastal voyages and guided experiences across three countries: Arctic TreeHouse Hotel and Aurora Village from Finland; Havila Voyages, Nordic Hotels & Resorts, Norway’s Best and The Arctic Resort Company from Norway; and Southcoast Adventure from Iceland.
All products featured at the Roadshow are available to book through 50 Degrees North, with full destination support and 24/7 emergency assistance included.
For full event details and to register, visit: https://fiftydegreesnorth.com/au/nordic-roadshow-visiting-australia
