While other airlines turn to celebrities to promote their brands, Emirates has turned to its ‘globalists’ aka employees to be its ambassadors.
The airline has proved that working for the company is more than just wearing some of the classiest uniforms in the sky, it’s the chance to become a travel spokesperson.
The airline has just launched its newest global campaign ‘Be There’ featuring… it’s staff.
In addition to becoming Youtube sensations (720,000 views in less than 24 hours – just saying), the employees had the chance to travel around the world for a six-month period, during which they were filmed telling their destination stories.
Accompanied by the hashtag #BeThere, the seven globalists were selected after the airline held a special talent show style competition.
During the six-month journey, they got to enjoy music, food, fashion and adventure from across the globe.
‘Be There’ kicks off with adventurer Rahed Ammoura.
Rahed is a Cabin Crew Training Specialist with Emirates who will travel to Bali, where Emirates commences services on 3 June.
“Our people and our spirit of adventure play a big part in our success as an airline.”
Boutros Boutros, Emirates Divisional Senior Vice President of Corporate Communications, Marketing & Brand
“This campaign embodies what we stand for as a brand, and I am proud of our colleagues who have been chosen to represent Emirates as ‘Be There’ ambassadors. We hope the stories of their individual journeys will inspire even more people to see more of the world through travel.”
