Sheraton Hotels & Resorts has rolled out the first phase of its major brand makeover, with the relaunch of its website Sheraton.com.
Last month, the hotel group unveiled a 10-point plan titled ‘Sheraton 2020‘, which would position the hotel group as the premier global brand of choice, everywhere.
This week, the group announced it had completed the first of ten phases with the new revamped website.
Features on the site have been update to offer an enhanced user journey, high-end design, artful photography, and a modern colour palette.
It also hosts the refined brand logo and is filled with vivid hotel and destination imagery to make the search and booking process a little more aspirational for both business and leisure travellers.
Intuitive search and booking methods have also been added to the site along with back-end technology to better engage consumers and drive revenue to the hotels.
Interim CEO of Sheraton’s mother brand Starwood, Adam Aron said the website was selected to first showcase the new visual identity because of the high volume of traffic it receives annually.
“The new aesthetic for Sheraton is more modern, approachable and engaging, designed to appeal to savvy guests and consumers around the world.”
Mike Tiedy, SVP, Starwood Hotels & Resorts Global Brand Design and Innovation
Other new features include flexible and modular framework provides a more user-friendly layout optimised for desktop, mobile and tablet platforms.
A new About section outlines the Sheraton brand’s various initiatives and service offerings at its more than 435 properties worldwide.
There are accessible Search Again menus throughout the entire site and user-friendly updated maps with Add Location feature that offers property details while exploring the map.
Now that the new visual brand identity has been released the company will enter phase two, which is a $100 million marketing campaign followed by the launch of Sheraton Grand – elevate 100+ premier Sheraton hotels to new Sheraton Grand tier to better match guests’ expectations, showcase Sheraton’s best properties and create a halo effect across the portfolio.
