Invitation-only agency network Link Travel Group has upgraded its National Business Manager role to full-time as it approaches its fourth year in operation, with 18-year industry veteran Camryn Rathbone joining the team.
Rathbone most recently held national sales roles at Air New Zealand for 8 years. Prior to that, he spent 8 years at Flight Centre Travel Group working across a number of roles, including training, commercial and retail. Born in New Zealand, he began his career in the industry working for House of Travel in Hamilton.
Rathbone’s appointment, beginning 9 March 2026, comes with a notable structural shift. Link says it has upgraded the National Business Manager position to a full-time role, a move it attributes to growing demand within both the network and its individual member agencies.
What will Rathbone’s role involve?
According to Link Travel Group, the expanded role will go beyond day-to-day member support. Rathbone will work directly with individual member agencies to identify commercial opportunities and develop plans for business and revenue growth.
Link’s General Manager, Scott Darlow, said Rathbone was highly recommended by his previous employer. “I have done business with Camryn in the past and know that his high business acumen and business planning skills will unlock revenue growth potential for both Link and our members, and I look forward to working with him,” Darlow said.
Rathbone said he had been watching Link’s progress closely. “Having watched from afar, I have been very impressed by what Link has already achieved in close to four years,” he said.
“Now having the opportunity to contribute to that ongoing success and grow it further, is a real privilege and I can’t wait to start working with their elite members.”
How has Link grown since launch?
The appointment adds another layer to what has been a rapid expansion for the invitation-only network. Link crossed the $1 billion total transaction value (TTV) milestone in mid-2025, just three years after launch.
The group now counts 36 outlets across 32 brands in five states, according to its most recent figures, and held its debut full-scale conference, Link Live, late last year with 180 delegates.
Upgrading the National Business Manager role to full-time signals Link sees room to extract more value from that growing base, rather than simply adding more members to the roster.
Rathbone replaces Emmalita Malmberg, who held the National Business Manager role at Link for the past two years.
Malmberg has moved to the Australian Travel Industry Association (ATIA) as National Manager, Corporate Partnerships, where she will focus on strengthening strategic alliances and growing sponsorships for initiatives including the National Travel Industry Awards (NTIA) and the Beyond Borders program.
Darlow was effusive about Malmberg’s contribution. “We can’t thank Emmalita enough for her contribution to Link in the past two years, and we look forward to working closely with her in the future,” he said. “Emmalita will always be part of the Link family.”
Malmberg brings more than 20 years of industry experience to the ATIA role, including 17 years in senior positions in corporate travel management, covering operations, finance, and human resources.
The role is a newly created position at ATIA, with Malmberg reporting to the Director of Compliance and Membership, Nina Hedges, from her Queensland base.
KARRYON UNPACKS: For Link members, a full-time National Business Manager focused on individual revenue growth is a tangible upgrade. For the broader trade, the fact that both Link and ATIA are investing in dedicated business development roles suggests growing confidence in the value of structured support for independent and premium travel advisors heading into the second half of 2026.
