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Movers + Shakers: AAT Kings enhances national sales team with trio of new appointments

AAT Kings has added three strategic hires to its national sales team, strengthening leadership with Adrian Piotto as General Manager of Commercial, Sales & Revenue, Christina MacDonald as NSW/ACT Sales Manager and Nicola Keay as Qld Sales Manager.

AAT Kings has added three strategic hires to its national sales team, strengthening leadership with Adrian Piotto as General Manager of Commercial, Sales & Revenue, Christina MacDonald as NSW/ACT Sales Manager and Nicola Keay as Qld Sales Manager.

The trio of new appointments brings extensive experience across sales leadership, wholesale and retail travel and partnerships, reinforcing AAT Kings’ commitment and support to the travel trade.

After working alongside AAT Kings in a consultancy role in 2025, Adrian Piotto brings extensive experience across sales leadership, distribution and commercial strategy within the travel sector.

AAT Kings General Manager of Commercial, Sales & Revenue Adrian Piotto.
AAT Kings General Manager of Commercial, Sales & Revenue Adrian Piotto.

In his new role, he will lead commercial, sales and revenue functions across Australia, New Zealand, North America and EMEA, focusing on accelerating revenue, strengthening distribution partnerships and supporting regional sales teams.

Christina MacDonald joins the team with notable sales acumen spanning wholesale and retail travel, including leadership roles within Flight Centre Travel Group.

AAT Kings NSW/ACT Sales Manager Christina MacDonald.
AAT Kings NSW/ACT Sales Manager Christina MacDonald.

As Sales Manager, she will focus on deepening advisor engagement and driving growth across the region, drawing on her strong trade knowledge and relationship management expertise within the NSW and ACT markets.

Nicky Keay brings more than 25 years’ experience across retail, wholesale, touring, airline and cruise sectors.

AAT Kings Nicola Keay portrait
AAT Kings Qld Sales Manager Nicky Keay.

Beginning her travel career with Flight Centre New Zealand before moving into wholesale roles across hotels and cruising, she relocated to Australia eight years ago, where was a Business Development Manager with Wendy Wu Tours.

Most recently working as a Cruiseabout travel consultant, her expertise lies in industry relationships, market insights and a proven ability to support trade partners.

Koorie Heritage Trust Manager of Cultural Experiences Rob Hyatt with AAT Kings Group CEO Ben Hall
Koorie Heritage Trust Manager of Cultural Experiences Rob Hyatt with AAT Kings Group CEO Ben Hall.

AAT Kings CEO Ben Hall said the new appointments reflect the company’s commitment to supporting its travel agency networks.

“We know that strong trade partnerships are at the heart of our success. Adrian, Christina and Nicky each bring outstanding industry knowledge, commercial expertise and a genuine passion for the travel industry,” he said.

“Their on-the-ground experience across key markets will ensure we continue to strengthen relationships, unlock new opportunities and deliver unforgettable travel memories across Australia and New Zealand.”

Find out more at aatkings.com