Luxury Escapes is deepening its trade focus by plugging its new loyalty program into agent bookings. The update will enable Australian travel advisors to deliver added value through Société, its loyalty program.
From today, advisors using the Luxury Escapes Agent Hub will be able to add a client’s Société membership at checkout. Clients then earn points and status credits on eligible hotels, tours, holidays and experiences. Luxury Escapes says rewards for agents themselves are expected to follow.
Société is free to join and offers tiered benefits from Bronze to Platinum. Perks include room upgrades, airport lounge access in Sydney, Melbourne and Brisbane, chauffeur transfers and priority Australian support.
Luxury Escapes says the move recognises agents’ influence on premium travel decisions.
“We are constantly seeking input and feedback from our trade community on ways we can further enhance the Agent Hub platform and the ability to include Société information was a key callout,” Luxury Escapes Senior Manager, Retail, Chris Brandon said.
“We are also looking at additional functionality across the platform that will allow agents to claim the points if their client is not a member.”
Last month, Luxury Escapes added a physical home in Sydney, marking its second Australian retail storefront and the first in NSW. The new, multi-million-dollar concept store is now open at Westfield Bondi Junction.
KARRYON UNPACKS: A loyalty play. Agents can reward clients more easily now, while setting themselves up for future incentives and stickier relationships.
