Golf and cruising have found common ground – and not in the rough. Viking has signed a multi-year partnership with the PGA TOUR, becoming the Official Cruise Line of the PGA TOUR and PGA TOUR Champions.
The agreement runs through 2030 and centres on brand exposure across PGA TOUR media and digital channels, placing Viking in front of a global audience.
“We are very pleased to be the Official Cruise Line of the PGA TOUR and PGA TOUR Champions,” Viking Executive Vice President of Marketing Richard Marnell said.
“Both golf and travel are important priorities in the lives of many Viking guests, so partnering with the PGA TOUR is a natural fit and builds on our continued commitment to support cultural programming and events.”
PGA TOUR Executive Vice President, Corporate Partnerships Dan Glod added, “We are excited to introduce Viking to our fans across the world as the new Official Cruise Line of the PGA TOUR and PGA TOUR Champions”.
“A universally recognised leader in the industry, we’re proud to partner with Viking as they are known for providing memorable and enriching travel experiences that resonate with our players and fans.”
Viking has long backed culture, partnering with institutions such as the British Museum, the Metropolitan Opera and the Los Angeles Philharmonic. More recently, it signed a long-term deal with the Norwegian Football Federation, becoming the main sponsor of the National Team Academy and Norway’s youth national teams.
KARRYON UNPACKS: This feels like a smart fit. Golf fans value quality and storytelling. For agents, it’s another lifestyle-led hook when selling cruises beyond price today.
