Linkd Tourism has strengthened its comms team with the appointment of Carrie Hutchinson as PR Manager to support US and Asia client growth and drive meaningful media coverage at a time when destination storytelling matters more than ever.
The agency adds another experienced communications specialist to its PR and marketing team as the company continues to expand its international destination and tourism representation in Australia and New Zealand, most recently adding Travel Portland to its roster.
In her new role, Hutchinson will lead public relations strategy across several US and Asia client portfolios, with responsibility spanning media relations, story development and broader brand visibility.
Linkd Tourism said Hutchinson’s extensive communications background is expected to add immediate value, bringing strong tourism and travel sector experience, a formidable industry network and a sharp understanding of the changing media landscape.
She has established relationships across both the US and Asia markets, alongside an understanding of the different media environments within each region.
Linkd Tourism Managing Director Kylee Kay said the appointment reflects the kind of expertise clients need as destination marketing grows more layered across regions and channels.
“We are thrilled to welcome Carrie to the team. Her track record speaks for itself and her ability to navigate complex media environments across different regions is exactly what our clients need. We look forward to the energy and expertise she brings to this role,” Kay said.
As a freelance editor and journalist with more than 26 years’ experience, Hutchinson said the opportunity felt like a natural next step, particularly given her existing connection with Linkd Tourism.
“I’ve had a working relationship with the crew at Linkd Tourism for years now and am so excited to be joining them to introduce even more people to their incredible clients,” she said.
“Travel and tourism are evolving rapidly right now, so it’s a particularly inspiring time to be starting with a company that’s an industry leader.”
