TAG has bolstered its global touring division after a strong season with the appointment of hotel and hospitality service specialist Nicola Coombs as Account Manager, focusing on client relationships and trade partnerships in entertainment travel.
Based in Sydney, Coombs joins the global travel and event management company with eight years of experience across premium hotel brands, including InterContinental Double Bay and Ace Hotel Sydney and most recently at The EVE Hotel Sydney.
Across those roles, she progressed from Guest Service Agent to Reservations Manager, building an understanding of the fast-moving touring environment and the operational demands that come with supporting artists, crews and productions on the road.
In her new role, Coombs will support key touring clients, working closely with both customers and internal teams to deliver seamless, high-touch travel solutions.
TAG APAC Director of Touring Marnie Costantini said the new appointment is a strong addition to the team as the London-founded group expands in Australia.
“Nicola brings a strong understanding of the touring and entertainment landscape, built through years of working closely with artists, crews and productions in the hotel sector,” she said.
“With a relationship-driven approach to account management, Nicola focuses on building trusted partnerships, sharing her knowledge and supporting clients in a way that is seamless, informed and genuinely collaborative.
“We are excited to welcome Nicola to the team as she helps strengthen and grow TAG’s client partnerships and overall touring experience,” Costantini said.
Commenting on her new role, Coombs said the company’s consistency and reputation in touring was a major drawcard.
“TAG has long been a trusted partner within the touring ecosystem. Having worked alongside TAG teams for many years, I’ve seen firsthand the level of care, responsiveness and partnership that underpins the client experience,” she said.
“I’m excited to join the team, build strong relationships and bring fresh perspectives as we continue to evolve and grow together.”
