Helloworld Travel has appointed experienced industry leader Adele Labine‑Romain as Group General Manager, Strategic Analysis, a newly created position designed to sharpen the company’s data‑driven planning and insight capabilities.
Adele Labine-Romain has long been regarded as a leading authority in travel and tourism, with a robust track record in research, economic analysis, and strategic advisory services.
Most recently, she served as Head of Travel & Tourism at research firm Roy Morgan, where she curated and presented data-driven insights to industry stakeholders. Prior to that, she served as Travel & Tourism Sector Lead at Deloitte and as a Partner at Deloitte Access Economics, working with both government and private clients across all segments of the travel sector.
Her work has spanned tourism strategies, destination planning, domestic and international tourism forecasting, economic studies and comprehensive industry analyses.
Ms Adele Labine-Romain also spoke at the recent ATIA Beyond Borders event in Brisbane.
Ms Labine-Romain’s leadership history also includes senior executive roles at Tourism Australia, where she led the Strategy and Research team, and at Tourism & Transport Forum Australia (TTF), where she served as Executive Director.
She brings more than 15 years of executive leadership experience, including international exposure through professional roles in Canada, and a well-earned reputation as a trusted strategic advisor across the travel sector.
In her position as Group General Manager Strategic Analysis for Helloworld Travel Limited, Ms Labine‑Romain is expected to lead the company’s analytics, forecasting and strategic‑planning functions.
Helloworld says the role has been created to strengthen the company’s strategic capabilities and help ensure the organisation is well positioned for sustained growth and future innovation. Her remit will likely include interpreting macro‑economic and tourism trends, guiding internal business strategy, supporting product and destination planning, and helping Helloworld navigate an evolving travel environment post‑COVID.
“I’m delighted to be joining Helloworld Travel in this new role,” Ms Labine‑Romain said. “It’s a business with deep industry roots and strong connections across the sector. With the strong momentum we’re seeing across the industry, I’m looking forward to working with the team and contributing to the important work ahead.”
Helloworld Travel’s CEO & Managing Director, Andrew Burnes AO, said, “We are delighted to welcome Adele to Helloworld Travel and to this new position. This role has been created to strengthen our strategic capabilities and ensure the organisation is well-positioned for sustained growth and innovation. Bringing this level of talent into our business underscores our commitment to innovation and growth.”
Her appointment comes at a pivotal moment for the company, which is currently in the process of acquiring Webjet. This bold move could significantly reshape the travel distribution landscape in Australia and New Zealand.
Helloworld has approached Webjet with a non-binding proposal to explore a potential merger or acquisition. While discussions are still preliminary, any deal would require substantial strategic planning and integration, areas where Labine‑Romain’s deep expertise may soon prove invaluable.
Ms Labine‑Romain will commence her new role on 1 December, based in Helloworld’s Sydney office.
