Everyone thinks they know France. Paris, the Riviera, a photo on a bridge. But the France worth selling in 2027 is the one your clients rarely reach on their own, and that’s exactly where Albatross Tours’ new touring range goes.
You’ll likely know this already, but Albatross has been designing and operating genuinely inclusive, small-group escorted European tours for Australians and New Zealanders since 1995.
That track record is the quiet reassurance behind the brochure: your clients travel with a specialist who has spent three decades getting the details right.
For 2027, Albatross has added several new French itineraries, from a leisurely run through Bordeaux, the Dordogne and the Loire Valley to epicurean trails and the quieter corners of the country’s north. The common thread is a slower pace, more time in each place, and inclusions that do the planning for you.
Whether your clients are wine lovers, history buffs or château dreamers, here are six reasons the new range deserves a spot in your 2027 conversations.
1. Longer stays, so clients actually settle in
The fastest way to exhaust a client is a new hotel every night. Albatross builds its France itineraries around multi-night stays, including four nights in Bordeaux and four in the honey-stoned medieval town of Sarlat-la-Canéda, in the heart of the Dordogne.
That means unpacking once, finding a favourite café, and seeing a region properly rather than through a window. It’s the detail clients thank their advisor for long after they’re home.
2. A three-night stay in a genuine French château
Not near a château. In one.
The range includes a three-night stay at the five-star Château d’Artigny, a grand estate set above the Indre Valley that was once home to the perfumier François Coty.
For clients who have always romanticised the idea of France, three nights of château living, formal gardens, and long dinners are the kind of inclusions that sell themselves.
3. The Loire Valley’s greatest châteaux, already on the itinerary
The Loire is château country, and Albatross has curated it. Included visits take in Villandry, famous for its Renaissance gardens; Clos Lucé, the manor where Leonardo da Vinci spent his final years; and Chenonceau, the elegant château that arches across the River Cher.
These are the marquee names clients would struggle to string together independently, all built into the trip with entry sorted.
4. Wine country, done the right way
You can’t sell France without selling its wine, and Bordeaux is where the range leans in. Clients visit the striking Cité du Vin, the city’s landmark museum devoted to wine, and the prestigious Château Smith Haut Lafitte winery for a tasting among the vines.
It’s a ready-made pitch for the growing number of Australian travellers who plan a whole trip around food and wine.
5. Always smaller groups
This is the Albatross signature, honed over 30 years and thousands of departures. It’s a different way to see Europe, and the one advisors should lead with. Smaller groups mean quieter châteaux, tables in restaurants that don’t take 60 people, and a guide who knows everyone’s name by day two.
For clients who love the ease of touring but bristle at big crowds, it’s the reassurance that closes the sale.
6. A bigger range to match any client
France isn’t one trip. Albatross’ expanded Summer 2027 line-up gives you options to match the client in front of you, from the leisurely Bordeaux, Dordogne and Loire route to a French Epicurean Trail through Champagne, Alsace, Burgundy and Provence, and a Northern France itinerary taking in Normandy, Brittany and the Loire.
Whether your clients are passionate about food and wine, history, gardens or grand châteaux, there’s an itinerary designed to match their interests. It’s a slower, deeper side of France that few travellers experience, and a genuine point of difference when a client says they’ve “already done Paris”.
Book early, and there’s more in it for you
The commercial case is just as strong. Albatross has extended its Early Bird savings on the Summer 2027 range through to 30 September 2026, giving your clients a clear reason to commit now rather than later.
There’s an incentive for advisors, too. The more Summer 2027 business you book, the more chances you earn to win tickets to see Harry Styles in Sydney this December.
New itineraries, yes, but the same operator Australians have trusted with their European holidays for 30 years. That’s a combination worth presenting to clients now for their Euro 2027 plans.
Ready to book?
You can explore the full Summer 2027 range on the Albatross Tours France page, then talk through the right fit for your clients with the people who know the product best.
Advisors can call the Albatross European Touring experts on 1300 135 015 and enjoy excellent service and low wait times from the NTIA-nominated reservations team.
This article is brought to you by Albatross Tours.
