It seems only fitting that a tour operator takes its latest promotion on the road. And that’s exactly what Collette did, launching its 106th season with 15 trade and consumer events and visiting capital cities and regional centres on a nationwide roadshow in August and September 2023.
More than 600 advisors attended 13 Collette 106th season trade events around Australia, seamlessly organised and facilitated by Karryon Events.
Held in major cities and regional centres in NSW, Queensland, Victoria, WA, SA and ACT, the roadshow took the latest tour collection and brand updates directly to advisors in all areas, not just capital cities.
An eventful series
Kicking off in Perth on 15 August and ending in Melbourne on 19 September, the roadshow showcased the 2024-25 Collette Classic & Small Group Touring brochure.
The new season features almost 100 worldwide itineraries with the Explorations program of 47 small-group tours a highlight.
Advisors got the lowdown on Collette’s 106th season in comprehensive 2.5-hour info-and-networking sessions.
They also learnt about the traveller- and agent-friendly booking conditions, simple group policy and the ‘cancel for any reason’ policy.
The destination roadshow schedule allowed agents to meet with the Collette Australian team, providing valuable connection, support and face-to-face access.
Canberra and Brisbane also hosted consumer events so agents could bring clients along to learn more about all things Collette.
Head of Sales David Farrar said the agent response was incredibly positive with an uplift in bookings after each event.
“With strong early sales already, predictions show that 2024 will be Collette’s strongest year ever from the Australian market,” he added.
New tours & itineraries for 2024-25
With expertly planned tours to all seven continents available, Collette is your clients’ ticket to the world.
The 2024-25 brochure offers Collette’s most extensive range for the Australian market yet.
It includes new itineraries and combination tour ideas along with Collette’s popular Classic, small-group Explorations, Spotlight and Faith tours.
As North America’s longest-running tour operator, Collette brings its imitable experience and expertise from decades of delivering trips worldwide.
Find out more at gocollette.com
