Erasing errors in today’s digital world is as easy as hitting a button, literally. Unless you’re a Travel Agent & one tiny error leads to weeks of extra work, difficult conversations and a fine.
Sounds dramatic but SURPRISE it’s one of the back-end realities Travel Agents struggle with daily.
Every time your Travel Agent needs to update your personal flight information, they’re slapped with a fine called an ADM aka Agency Debit Memo.
The ADM comes straight from the airline as a charge for failing to comply with air ticket rules, correcting a booking error OR updating client details.
No seriously, your Travel Agent is fined if there’s a letter missing in your name, if they accidentally type in the wrong passport number or provide the wrong date of birth.
To an outsider, these may be seen as reasonable fines, but they’re often deemed as unfair by industry professionals because travellers aren’t slapped with the same fines when they make an error booking directly with an airline.
Additionally, when these fines are received, Agents are forced to take the financial hit, which is especially unfair when they were using the information provided to them by the client.
OR they can risk becoming less competitive by passing the charge onto their clients.
So next time you’re passing personal and travel details onto your Agent, make sure you’re certain the information is correct and the travel dates are right. You may want to also make sure you make payments on time because they can sometimes also be fined for holding a seat.
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