Tourism Australia It's Our Best Shot Campaign
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Reawakening Africa: Sign up now for Africa’s Travel & Tourism Summit in September

South African Tourism together with the Department of Tourism say it is proud to host the first-ever 'Africa’s Travel & Tourism Summit' - a platform to showcase the African continent’s attractive leisure tourism and business events hosting capabilities.

South African Tourism together with the Department of Tourism say it is proud to host the first-ever ‘Africa’s Travel & Tourism Summit’ – a platform to showcase the African continent’s attractive leisure tourism and business events hosting capabilities.

South African Tourism says it is proud to announce the Africa Travel & Tourism Summit – ‘Reawakening Africa’ will take place from 20 to 21 September 2021, coinciding with Tourism Month in South Africa.

‘Reawakening Africa’ will be a chance for the industry to reflect on the impact of COVID-19, contemplate the present, and reimagine the future.

South African Tourism also says it provides a golden opportunity for the sector to co-create a recovery plan.

Some of the major topics for discussion at the Summit include aviation, innovation, technology, the health and safety protocols currently in place, as well as the continent’s positioning post the COVID-19 pandemic for the African continent.

SA Tourism’s Acting CEO, Sthembiso Dlamini, highlighted that the African continent is resilient and that this Summit is important as it will contribute towards picking up the momentum within the sector, as it works towards an inclusive recovery.

“The COVID-19 pandemic may have dealt tourism, both business and leisure tourism, a heavy blow, but we are now in the recovery phase, and a summit of this nature is critical in ensuring that we are aligned as a continent whilst reigniting the tourism industry,” says Dlamini.

“We have opted for the hybrid format in order for us, as a continent, to lead the way in demonstrating how tourism can be enjoyed safely whilst adhering to health protocols. It is important that we are diligent in reigniting the sector, as it contributes significantly to the African economy,” Dlamini concluded.

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Streaming content from Johannesburg’s centre, the summit will feature topics that include addressing barriers, sectoral transformation, the repositioning of Africa’s brand and leisure and business events tourism opportunities.

The virtual platform will incorporate opportunities for business networking and pre-scheduled meetings between physical and virtual delegates.

A product reintroduction showcase will feature carefully curated products from across the continent.

Registration for the Summit is now open.

The deadline to RSVP is 3 September 2021.