Albatross Tours gears up for 2026 with big plans to continue supporting travel trade partners with an ever-expanding sales and marketing team, more operational capabilities and enhanced product offerings.
The Europe escorted small-group specialist has shared its enhanced offerings and support for travel advisors for 2026 and beyond.
For Summer 2026, Albatross Tours will launch two new tours, featuring brand-first locations, including Macedonia, Serbia, Albania, Bulgaria and Romania.
In addition, the newly launched Luxury Collection will adapt two of the most popular Italian and Swiss tours to feature 5-star accommodation and first-class experiences.
The Europe & UK Summer 2026 brochure will now include a departure date planner with full pricing for all the sales essentials in one document.
Agents can tap into a national sales and marketing team of experts, including new National Sales Manager Harry Sargant and Regional Sales Manager Michelle Daniels, plus the addition of Dash Wilson to the Europe Specialist Sales team.
The sales team will also offer year-round CATO sessions and in-person agency training as well as dedicated webinars and podcasts to enhance advisors’ knowledge and expertise of the brand.
Albatross Tours’ marketing team will expand by two in the second half of 2025, offering more support alongside new and improved marketing toolkits, including visual guidelines, videos, social content, flyers, tour images and maps, rolling out soon.
Albatross Tours has also integrated TravelPay alongside Mint to provide more payment options and booking convenience for advisors.
Nominated for the 2025 NTIA Most Outstanding Specialised Tour Operator Award, Albatross Tours Managing Director Shelley Poten thanked advisors for their support.
“We have been privileged to win NTIA awards over the last two consecutive years; however, our quest to deliver excellence to our agent partners has never been stronger,” she said.
“With the support of our agent partners and continuous growth, as well as a potential third NTIA award to come, we are expecting Albatross Tours to soar successfully into 2026.”
For more info, visit albatrosstours.com.au
