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ATAC’s fresh new look signals a future-focused approach

The Australian Travel Agents Co-operative (ATAC) has unveiled a refreshed brand identity, reinforcing its commitment to independent travel agents and industry collaboration.

The Australian Travel Agents Co-operative (ATAC) has unveiled a refreshed brand identity, reinforcing its commitment to independent travel agents and industry collaboration.

More than a visual update, the new identity reflects ATAC’s focus on strengthening member support, enhancing partnerships, and positioning the co-operative for continued growth.

Independence, community, and a modern approach

With over 30 years as the only true co-operative buying group in the Australian travel industry, ATAC has built its foundation on transparency, collective buying power, and profit-sharing among members. The updated brand aligns with these core principles while signalling a focus on evolving industry needs.

General Manager Michelle Emerton said the refresh reinforces ATAC’s role in supporting members and fostering collaboration.

“ATAC remains committed to empowering each member while reinforcing our collective success. This approach reflects our shared values and positions ATAC as a forward-thinking co-operative,” she said.

The refresh is part of ATAC’s broader strategy to increase its visibility, strengthen supplier relationships, and provide enhanced resources for members.

New brand, new opportunities

As part of the update, ATAC’s website has been redesigned to reflect the new brand identity. Updated logos and style guides have also been shared with members and preferred partners to maintain consistency across all collateral.

The brand refresh follows ATAC’s Future Focus Conference, where members discussed the evolving travel landscape and opportunities for independent agencies.

Looking ahead

With ongoing shifts in the travel industry, ATAC’s renewed focus aims to equip independent agents with the tools and partnerships needed to navigate a competitive market.

By maintaining the cooperative model while adapting to changing industry demands, ATAC continues to position itself as a strong support network for independent travel professionals.