The Australian Travel Industry Association calls for stronger support from all political parties in the upcoming federal election with three key priorities: the promotion of ATIA-accredited agents and tour operators, more airline competition and filling critical skill gaps in the workforce.
ATIA’s ongoing advocacy for the travel industry has outlined these three issues for action, initially targeting key marginal seats for support.
The association will also launch an Election Portal to equip members with toolkits to engage with their local members.
More support to keep flying higher
The peak body highlighted the valuable economic contribution of the travel industry, of which 92 per cent of ATIA members are small businesses.
Australian travel advisors sold 20 million air tickets worth $18.5 billion in 2024, however, more than 80 per cent of employers struggle to find skilled workers to meet demand.
ATIA CEO Dean Long said: “With the federal election imminent, ATIA has launched a targeted electorate and direct campaign to ensure that all parties understand the vital role of the travel industry in Australia’s economy and workforce.”
“Our asks are simple. We need policies that support travellers and accredited travel businesses, encourage competition and strengthen our workforce.
“We are seeking support from the next Federal Government via a co-funded consumer campaign to make sure even more travellers are aware of the critical importance of choosing accredited travel providers.
“Our members provide essential services to millions of Australians each year, yet they continue to face barriers that limit their ability to grow and serve travellers effectively. A commitment to these priorities will drive better consumer outcomes and ensure the long-term sustainability of the sector,” he said.
The association is also incentivising members to renew their accreditation before 31 March 2025 to win some amazing travel prizes.
Find out more at atia.travel
