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Become A Domestic God/Goddess With Tourism Australia's Agent Specialist Program

Have you been drawn to focusing your energy on domestic destinations recently? Well, now is the perfect time to skill up, (and be in with the chance to win) thanks to Tourism Australia's awesome new Aussie Specialist Program.

Have you been drawn to focusing your energy on domestic destinations recently? Well, now is the perfect time to skill up, (and be in with the chance to win) thanks to Tourism Australia’s awesome new Aussie Specialist Program.

Domestic tourism is incredibly important right now, and Tourism Australia wants to make sure it’s frontline travel agents, you guys, are fully equipped with everything you need to know, in order to book your clients the perfect domestic holiday.

To do this, Tourism Australia has launched a local version of its award-winning international Aussie Specialist Program, providing a free online training resource for travel sellers in our wondrous country of Australia. 

“As domestic travel restrictions will be gradually lifted before international travel restrictions are, our focus will start with domestic travel, where we’ll be strongly encouraging Australians to holiday here in Australia this year.”

Phillipa Harrison, Tourism Australia Managing Director

Welcome to the new Aussie Specialist program

Tourism Australia

The Aussie Specialist online program has been designed to give agents relevant, up-to-date information and showcase new regions, destinations, and experiences within Australia.

The program offers interactive training modules, itinerary suggestions, fact sheets, the latest industry news, and monthly email updates covering what’s new in Australian tourism.

Are you doing an Aussie happy dance right now?

Tourism Australia Managing Director Phillipa Harrison said a key objective in launching the program was to help agents sell Australian tourism experiences during these challenging times and introduce domestic travellers to destinations and experiences they might be less familiar with.

“Domestic overnight travel is a major contributor to Australia’s visitor economy, worth more than $80 billion annually and as travel restrictions are eased it will play an important role in helping tourism businesses and communities to get back on their feet before we can begin welcoming international visitors again,” Ms Harrison said.

“We know that Australians also spent almost $65 billion in overseas trips last year so if we are able to encourage them to spend some of their holiday dollars in Australian instead, it will really help our tourism industry on its road to recovery – and travel agents will have an important role to play in this.”

Phillipa Harrison, Tourism Australia Managing Director

Bring on the Domestic knowledge!

Tourism Australia
Uluru Aboriginal Tours
Image Credit: Australia.com

Australian-based agents are encouraged to register and qualify as Aussie Specialists by 22 June 2020.

Once you’ve done that, you can also email them at [email protected] with your favourite Australian holiday photo for a chance to win one of 20 Aussie care packs.

Click here for more information.