Tailored travel is trending—and agents are paying attention. The era of pre-packaged holidays may be coming to an end!
It might be if this latest industry event is anything to go by. Personalised travel—think private safaris, immersive polar expeditions, and culturally rich South American journeys—is fast becoming the preferred style of travel for Aussie clients.
That was the key takeaway from Sundowners and Sombreros, a lively, info-packed evening held at Wollongong’s Hotel Totto on 24 June.
Hosted by Chimu Adventures in partnership with Bench Africa, the event brought together 36 Illawarra and South Coast travel advisors to explore how tailor-made itineraries are reshaping travel.
Why is personalised travel on the rise?
According to Chimu Adventures, the growing desire for crowd-free, meaningful experiences is being driven by overtourism. Travellers increasingly seek unique journeys that avoid the masses and dive deeper into culture, nature, and connection.
“There’s definitely a growing demand in the market for tailor-made, independent itineraries, and the agents in attendance at the event were really responsive to these”, said Andy Loving, Relationship Manager NSW & ACT, Chimu Adventures.
What did agents learn at the event?
Plenty. Chimu highlighted their latest Polar expedition ships, specially designed to get travellers off the vessel and onto the ice for up-close encounters with the remote beauty of Antarctica and the Arctic.
Their Signature South America itineraries were another hot topic—combining supported logistics with plenty of free time for travellers to explore beyond the guidebook.
Need flights, insurance, transfers, and day tours bundled into one quote? Chimu’s Destination Specialists have it covered, making it easier than ever for agents to deliver seamless, full-service itineraries.
What’s new from Bench Africa?
Also on the agenda were the latest updates from Bench Africa, including shiny new fly-in safari options and the premium East Africa Wilderness Safari—complete with a 4-seater game-viewing vehicle for that extra touch of exclusivity. Think fewer crowds, more creature comforts, and wildlife encounters done your own way.
“We were thrilled and grateful for everyone who joined us to hear about tailormade and small group adventures from each brand, paired with a splash of wine and a side of creativity”, said Alex Fayan, Bench Africa NSW/ ACT Business Development Manager.
What does it mean for agents?
The message is clear: personalised travel is no longer niche, it’s mainstream. With expert partners like Chimu Adventures, advisors have the tools to deliver curated journeys that reflect exactly what their clients want, whether a gourmet adventure through Peru or a glacial trek in the Arctic.
The takeaway? If you’re not already offering tailor-made options, now’s the time to start.
Want in on the trend?
Whether you’re keen to organise a training session, join forces for a future event, or learn more about Chimu’s products, the team is just a call away on 1300 720 564 or email australia@chimuadventures.com
Contact Chimu Adventures today and discover how personalisation can power your business forward.
This article was brought to you by Chimu Adventures:
