Cruise Lines International Association’s annual month-long campaign sets sail again in 2025 with Cruise Month promotions aimed at driving consumers to CLIA travel advisors ahead of the summer sailing season Down Under.
Under the banner #LoveCruise, CLIA Cruise Month 2025 will feature a wave of social media activity, digital advertising, education opportunities and other promotional initiatives throughout October, following last year’s mega-successful outing.
In addition, CLIA cruise lines will present in a new webinar series, providing news, product updates, sales tips and details of CLIA Cruise Month 2025 promotions.
Activities will again follow four weekly themes: Ocean Cruising (5-11 October), River Cruising (12-18 October), Expedition Cruising (19-25 October) and Luxury Cruising (26 October – 1 November).
CLIA Cruise Month 2025 agent toolkit
CLIA advisors can harness the sales momentum and plan their campaign with the first stage of the Cruise Month Toolkit now available via the CLIA members hub.
The kit contains digital assets, including logos, videos, digital banners, posters, customisable flyers and further marketing resources added soon, including new social media tiles and a how-to video sharing ways for CLIA members to get involved in their own CLIA Cruise Month 2025 initiatives.
CLIA Managing Director in Australasia Joel Katz said: “Cruise Month is about creating excitement around cruising and celebrating the upcoming cruise season, so we’ll be rolling out a succession of initiatives designed to inspire travellers and direct them towards CLIA travel agents.”
“We’re encouraging all our members to get involved, so now is the time for travel agents to begin planning their own Cruise Month promotions, events and social media campaigns, so they can take advantage of the focus on cruising.”
For more info, visit cruising.org.au
