Imagine crafting your own New Zealand adventure—one that starts in Minecraft and ends with you sailing past dolphins in the real world, soaking in a hot tub under Rotorua’s redwoods, or stepping into the mythical world of Hobbiton™. This is no ordinary incentive. It’s a fresh, creative way to learn, win, and connect your clients with a blockbuster experience they’ll never forget.
To celebrate the release of ‘A Minecraft Movie’, Tourism New Zealand has teamed up with Warner Bros. and Mojang Studios to launch a world-first destination DLC (downloadable content) for Minecraft—and they want Australian travel sellers to be part of the action.
To mark the partnership, Tourism New Zealand has created the official 100% Pure Minecraft itinerary for Australian Travel Sellers. And in true New Zealand style, this isn’t just about a cool campaign—it’s about transforming a virtual quest into a real-world, bookable journey.
Plus, one agent (it could be you!) will get to live the adventure for real, with an epic New Zealand prize escape for two worth over $9,500 up for grabs.
Minecraft: a virtual map of the real New Zealand
Minecraft isn’t just inspiring imaginations—it’s shaping travel itineraries. With the custom-built Aotearoa New Zealand DLC, players explore six legendary New Zealand locations in-game, from the glowing Waitomo Caves to the serene Doubtful Sound. Each destination has been carefully recreated to mirror real-life activities—black water rafting, treetop adventures, Māori cultural experiences, and more.
This digital world becomes a travel blueprint, helping you transform pixelated landscapes into bookable adventures across New Zealand for your clients.
Why should agents get excited?
Because this is the ultimate blend of pop culture and destination marketing. With over 300 million Minecraft copies sold, the platform is more than a game—it’s a global cultural phenomenon with multi-gen appeal. This campaign provides:
- A fun, relevant way to connect with clients
- Fresh content to promote New Zealand
- Tools to learn about six iconic locations
- A chance to win and experience it all firsthand
It’s not just about bookings—it’s about levelling up your New Zealand knowledge and turning digital discovery into real-world inspiration.
What’s the real-life reward?
To bring the 100% Pure Minecraft itinerary to life, Tourism New Zealand is giving one lucky Australian travel seller and a friend the chance to WIN an epic New Zealand trip worth over $9,500 AUD.
The prize includes:
- Return economy flights to Aotearoa New Zealand
- 9 days car hire
- Accommodation in four iconic regions: Auckland, Waikato, Rotorua and Wellington
Plus a bucket-list lineup of activities, including:
- Tikapa Moana Whales, Dolphins & Islands Cruise
- Hobbiton™ Movie Set Tour
- Te Rā, Dinner and Haka at Te Puia
- Ultimate Canopy Tour in Rotorua
- Secret Spot Hot Tub Experience
- Wētā Workshop Tour
- And much more!
How do you get in on this?
It’s simple:
- Sign up to Tourism New Zealand’s Australian Trade Newsletter
- Complete the Minecraft Course on the 100% Pure New Zealand Specialist Programme
Do this by 5pm AEST, Sunday 11 May 2025, and you’ll be in the draw to win the full experience.
Ready to craft your own New Zealand adventure?
The clock is ticking! This is your chance to help clients build their perfect New Zealand trip—and maybe even score your own.
Read the full incentive T&Cs here, sign up to Tourism New Zealand’s Australian Trade Newsletter and complete the Minecraft Course on the 100% Pure New Zealand Specialist Programme by 5pm, Sunday 11th May 2025.
Plus, we’ve got the scoop on the fresh new content now available on Tourism New Zealand’s revamped 100% Pure New Zealand Specialist Programme!
This article is brought to you by Tourism New Zealand
